YouTube has released its Bumper Ads Leaderboard, which showcases the top 10 six-second adverts that people loved this year. It’s the battle of the FMCG brands, with Doritos, Papa John’s and Cadbury all making a play for first place.
The top spot is taken by Mars-owned confectionary brand, Maltesers, promoting its Maltesers Buttons product, which shows two people using the buttons as substitutes for a game of Tiddlywinks.
Chocolate overall has made for great snackable ads, with Maltesers and Cadbury adverts performing highly in the leaderboard, as well as a strong showing from Oreo.
Doritos UK takes the second spot, blending real-life with animation to promote their new two-flavoured tortilla chips. Oreo Cookie falls in third place, with a creative twist that shows various people creating Oreo-inspired eyebrows – or #OreoBrows!
The top ten six second ads in the Bumper Ads Leaderboard were initially ranked by an algorithm that factors in total views and engagements. The adverts were then ranked by a user creative ratings survey run by Ipsos, which considers four parameters: likeability, memorability, emotion and brand linkage.
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The full list is below.
|Video Title||Video Url||Brand|
|1||NEW Maltesers Buttons – Tiddlywinks||https://www.youtube.com/watch?v=P1kUqZd3RRM||Maltesers|
|2||NEW Doritos Collisions – A battle of two flavours||https://www.youtube.com/watch?v=OqS8Zjk_gIA||Doritos UK|
|3||OREOBROWS – Some People’ll Do Anything For An Oreo||https://www.youtube.com/watch?v=QqfuvG6Rxpo||Oreo Cookie|
|4||Cadbury Fingers – Cupboard Raider||https://www.youtube.com/watch?v=fPIhccCBnSg||Cadbury|
|5||Clear results with Clearblue digital pregnancy tests (For United Kingdom and Ireland)||https://www.youtube.com/watch?v=pfkq_hBU9oU||Clearblue|
|6||Welcome to the fun-filled world of Oreo Ice Cream||https://www.youtube.com/watch?v=SreBqQzDsxA||Oreo Ice Cream|
|7||NEW The Hot Dog Pizza||https://www.youtube.com/watch?v=i-Eb5sIWnP8||Papa John’s Pizza GB|
|8||Four wipes 6s copy||https://www.youtube.com/watch?v=z5FjEt0FbCI||Dettol|
|9||Find the gift that helps them find their Gift||https://www.youtube.com/watch?v=iSDejQfW9gI||Very.co.uk|
|10||Naked Chicken Taco||https://www.youtube.com/watch?v=FHB7tl_LApY||Taco Bell UK|
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