Youtube Reveals the Top Six Second Ads From the Past Year

0 378

YouTube has released its Bumper Ads Leaderboard, which showcases the top 10 six-second adverts that people loved this year. It’s the battle of the FMCG brands, with Doritos, Papa John’s and Cadbury all making a play for first place.

The top spot is taken by Mars-owned confectionary brand, Maltesers, promoting its Maltesers Buttons product, which shows two people using the buttons as substitutes for a game of Tiddlywinks.

Chocolate overall has made for great snackable ads, with Maltesers and Cadbury adverts performing highly in the leaderboard, as well as a strong showing from Oreo.

Marketing Technology News: Amazon Announces 150 New Tools and Services Have Launched in 2019 to Help Small and Medium-Sized Businesses Grow Their Online Sales

Doritos UK takes the second spot, blending real-life with animation to promote their new two-flavoured tortilla chips. Oreo Cookie falls in third place, with a creative twist that shows various people creating Oreo-inspired eyebrows – or #OreoBrows!

The top ten six second ads in the Bumper Ads Leaderboard were initially ranked by an algorithm that factors in total views and engagements. The adverts were then ranked by a user creative ratings survey run by Ipsos, which considers four parameters: likeability, memorability, emotion and brand linkage.

Marketing Technology News: Upland Software Announces Acquisition, Raises Guidance

The full list is below.

Video Title Video Url Brand
1 NEW Maltesers Buttons – Tiddlywinks https://www.youtube.com/watch?v=P1kUqZd3RRM Maltesers
2 NEW Doritos Collisions – A battle of two flavours https://www.youtube.com/watch?v=OqS8Zjk_gIA Doritos UK
3 OREOBROWS – Some People’ll Do Anything For An Oreo https://www.youtube.com/watch?v=QqfuvG6Rxpo Oreo Cookie
4 Cadbury Fingers – Cupboard Raider https://www.youtube.com/watch?v=fPIhccCBnSg Cadbury
5 Clear results with Clearblue digital pregnancy tests (For United Kingdom and Ireland) https://www.youtube.com/watch?v=pfkq_hBU9oU Clearblue
6 Welcome to the fun-filled world of Oreo Ice Cream https://www.youtube.com/watch?v=SreBqQzDsxA Oreo Ice Cream
7 NEW The Hot Dog Pizza https://www.youtube.com/watch?v=i-Eb5sIWnP8 Papa John’s Pizza GB
8 Four wipes 6s copy https://www.youtube.com/watch?v=z5FjEt0FbCI Dettol
9 Find the gift that helps them find their Gift https://www.youtube.com/watch?v=iSDejQfW9gI Very.co.uk
10 Naked Chicken Taco https://www.youtube.com/watch?v=FHB7tl_LApY Taco Bell UK

Marketing Technology News: LinkedIn Announces New Centralized Hub for Actionable Marketing Insights

Leave A Reply

Your email address will not be published.