BlueRush Joins the Brightcove Marketplace, Enabling Customers to Add Personalization to Videos

BlueRush IndiVideo provides easy-to-use creative flexibility for marketers looking to increase engagement and conversion

BlueRush Inc., an emerging personalized video creation Software as a Service (“SaaS”) company, is pleased to announce it has joined the Brightcove Marketplace to provide Brightcove customers personalized video marketing capabilities.

“Increasingly, our customers are asking to add personalization, calls to action, and other dynamic elements to their existing video assets, hosted using the Brightcove Platform,” said Steve Taylor, CEO of BlueRush. “This integration will allow Brightcove customers to quickly and easily create additional value from new or existing videos using our personalized video creation at scale capabilities.”

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In today’s digital world, personalized video marketing is critical to success. As organizations continue to invest time and money in video, they need to maximize their return on investment.

Richard Pineault, CTO of BlueRush, explains, “The BlueRush IndiVideo platform is built with integrations to meet organization’s personalized video marketing needs. With just a few clicks, videos hosted on the Brightcove Platform can be embedded into personalized templates that offer significant and easy-to-use creative flexibility to marketing and salespeople who want to achieve higher levels of engagement and better conversion metrics.”

“We are excited to welcome BlueRush to the Brightcove Marketplace,” said Rajan Shah, VP, Technology Partners & Integrations at Brightcove. “The IndiVideo integration will provide Brightcove customers with an easy way to create personalized videos to capture the attention of viewers and keep audiences engaged, all while leveraging the reliable, scalable, and secure delivery of the Brightcove Platform.”

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