New York video production company MultiVisionDigital is celebrating their tenth-year anniversary at a time when COVID-19 has sunk many small businesses. Their success is due, in part, to the company’s ability to anticipate the future and get there first.
For the past 20 years, founder Robert Weiss has been part of digital marketing’s evolution. He implemented websites, e-mail marketing, and SaaS CRM before they became adopted and essential business tools. Weiss’ vision was that video was destined to move in the same direction and be a powerful way for businesses to improve the effectiveness at every stage of the sales funnel including awareness, conversion, lead-generation, and sales.
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“Business video plays an essential role in customers’ buying behavior, as video introduces people and products, answers important questions, and does so while making personal connections.”— Robert Weiss
“Carefully crafted video content plays an essential role in customers’ buying behavior,” Weiss explains, ”as video can be used to introduce people and products, answer important questions, and do so while making personal connections. It’s our mission to provide value-packed quality video production services to businesses that allows them to invest in different types of video marketing content multiple times a year.”
In 2019, Robert implemented a remote video recording system for shooting videos remotely called “Remote Video Capture” as a way to provide an affordable, high quality alternative to full-scale video productions. However, it proved even more valuable when the 2020 pandemic shut down all in-person work and forced business professionals into a remote work environment.
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MultiVison Digital can direct and produce up to 4k quality videos remotely, then edit the footage into a professional product, using a client’s own phone, tablet or computer and an easy-to-use free software app, at a much lower cost than most traditional location shoots. Remote Video Capture goes far beyond the limitations of a Zoom recording, as the quality is much higher, the participants receive skillful direction at every step of the way, and the footage is professionally edited by MultiVison Digital’s professional staff of editors and animators.
Now that things are getting back to normal, MultiVison Digital is now back to on-location video shoots ideal for advertising videos, corporate recruitment, events and other video marketing communications. However, they’ll continue their Remote Video Capture services as a high-value, affordable video production alternative to law firms, accounting firms and other companies that need thought leadership / subject matter expert videos at a reasonable cost.