First-Ever Collaboration Between Creative Tech Platform & Iconic Publishing Brand Will Raise Awareness and Drive Donations for Nonprofit’s Holiday Gift Drive
VidMob, a first-of-its-kind full stack creative technology platform, announced its first-ever partnership between its non-profit arm VidMob Gives and Meredith Corporation’s REAL SIMPLE, to launch a digital video campaign on behalf of Win, the largest provider of shelter and safe, supportive housing for families in New York City. The campaign—donated in full by VidMob and REAL SIMPLE—will focus on driving donations to Win’s holiday toy drive.
Drawing on VidMob’s deep creative insights, VidMob’s global network of talent and creators will produce the video campaign which will run across REAL SIMPLE’s site and social media channels, reaching more than 14 million consumers. REAL SIMPLE’s traffic has continued to see strong momentum across its many platforms with a 12% digital audience growth and a social following that has grown more than 30%. More than half of the women we’re spotlighting in our campaign are employed, yet they face barriers to finding permanent housing.
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“As the world’s first creative technology solution for non-profits, VidMob Gives was created with an understanding that there is significant power behind a good story, especially for those who rely on it to spread their message, drive donations, and connect to potential supporters,” said Burr Purnell, Director of Social Good, VidMob Gives. “This holiday season, we are proud to partner with REAL SIMPLE and combine our forces for social good, benefiting New York City’s homeless children who are estimated to make up more than one third of the 60,000 individuals who are in a shelter every night.”
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“At REAL SIMPLE, we seek to provide practical solutions for today’s busy woman, and we recognize the invaluable gift that these toys will offer families who have limited resources,” said Heather Morgan Shott, Senior Director, Digital Content Strategy. “This partnership amplifies the mission of Win and makes a real-world difference to an often-overlooked community and a vital charity that is striving to make their lives better.”
“With the holidays fast approaching, every family should have the opportunity to celebrate regardless of where they live,” said Christine Quinn, President and CEO, Win. “This partnership will help bring the joy and magic of the holiday season to the thousands of women and children who call Win home. We are grateful for the outpouring of support and generosity from our community this time of year.”
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