Interview with Expert Dojo also posted as Republic.co crowdfunding campaign enters final weekend with $250k already raised

Video management software vendor axle.ai has just posted a short pitch video for its Republic Reg. CF equity crowdfunding raise which ends at midnight Pacific Time on Monday, Sept. 27th. Axle’s previous equity crowdfunding round, in 2020, was oversubscribed, and the current round is rapidly approaching a similar outcome – $253,000 (more than 10x the original goal of $25,000) out of a possible $428,000 in this round is already committed.

Marketing Technology News: axle ai integration with Seagate Lyve Cloud featured in Seagate Solution Brief

The equity crowdfunding campaign highlights axle ai 2021, the company’s browser-based remote media search software. The software includes a browser front end allowing multiple users to tag, catalog and search their media files, as well as a range of AI-driven options for automatically cataloging and discovering specific visual and audio attributes within those files. For instance, audio tracks can be automatically transcribed, with the resulting transcript immediately searchable in the timeline; likewise, axle ai provides face recognition with integrated training for new faces over time. The modular nature of the system supports additional plug-ins for object and logo recognition, and identification of sports highlights. The software can be used to create distributed team workflows for storage pools that would otherwise be siloed and hard to search. To date, axle ai has more than 700 customers worldwide, including high-profile names such as the NY Yankees, Madison Square Garden, the LA Clippers, PWC, Elevation Church, Paramount and Warner Bros. A recent profile of an axle customer, reality TV production house Pie Town (producers of HGTV’s House Hunting and Flip or Flop shows), can be viewed at youtu.be/H1xkcQ0YJO8.

One key for axle ai in the last two years has been its software’s ability to enable remote work by video production teams. Often, video collaboration has relied on manual transfer of files between sites, often using portable hard drives and Fedex. Having a browser-based solution gives media teams much more flexibility in managing and staffing their projects to a quick outcome, and the ability to use AI-driven engines to search and reuse the content makes it much more valuable and relevant for modern marketing purposes, especially via social media.

Given the vast amounts of video – often many terabytes – that can be accumulated by a video team in even a single shoot, this system allows rapid search and management of those files over time. The software also includes a range of plug-in panels for Adobe’s Creative Cloud application suite software, which allow creative team members on any Mac or Windows laptop to directly search, access, and download media files wherever they are located. In addition, the company offers a no-code workflow automation tool, Connectr, as well as a freemium speech transcription tool, Ascribe. These are complementary to its core media management software and together provide a complete solution for axle ai’s customers.

This month, axle ai announced that it had completed acquisition of Noscos, an AI/ML startup focusing on face recognition and logo recognition applications. This further enhances axle ai’s technology stack while bringing new management strength to its engineering team in Eastern Europe.

Another major announcement by the company was securing its largest deal ever – a $365,000 deployment at a major Asia-Pacific region broadcaster. Combined with other significant new customers as well as the new partnership with Seagate, this puts the company on track for a record year, with sales roughly double its 2020 tally.

Sam Bogoch, CEO of axle ai, said “We’ve been delighted by the response to this Republic raise. What’s behind it is a broad sense that video and remote work are huge opportunities.”

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