Leading U.K. Media Company to Supply Global News, Royal Family News, Entertainment Content
SendtoNews Video (STN), North America’s largest independent online video platform, is pleased to announce that digital video content from ITN, a leading U.K. -based television production company, is now available to STN’s 1,800 publishers within North America. For 65 years, ITN has been internationally recognised for its quality, integrity and creativity covering global news, entertainment videos and royal family news. ITN will be supplying STN with up to 200 videos per month covering global news, entertainment videos and royal family news.
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“Providing quality digital video content has always been a cornerstone in our mission to help publishers thrive,” said STN CEO Matthew Watson. “ITN delivers premium content in a category under served but appealing to North American viewers that will benefit our publishers by increasing engagement. ”
ITN creates award-winning news programs for ITV, Channel 4 and Channel 5 in the U.K., reaching around 10 million viewers every day and providing comprehensive and impartial news. By partnering with STN, they are now able to amplify their brand to local audiences engaged with their favorite news publisher.
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“Joining forces with STN’s online video platform with its focus on helping publishers succeed in the digital age is aligned with ITN’s goals and values,” said Tami Hoffman from ITN. “We are thrilled with STN’s ability to extend our content to a new audience.”
ITN is the latest content partner to join STN’s platform of over 200 providers, including MLB, NBA, Associated Press, Bloomberg, Conde Nast, Rolling Stone, Variety and more. STN delivers this content to over 1,800 digital publishers across North America. The STN online video platform delivers a +90 percent incremental audience for its content providers from their owned and operated properties, allowing them to extend their video viewership to a virtually unduplicated audience.
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