McFadyen Digital Acquires Commerce Consultancy Cerebrik

The acquisition continues McFadyen Digital’s expansion of its services and leadership team with talent and customer acquisition

McFadyen Digital, a leading marketplace strategy and implementation agency, announced that it has acquired Cerebrik, a full-service ecommerce consulting company with offices in Dallas, Texas and Bangalore, India. The strategic acquisition builds upon McFadyen’s position as the leader in ecommerce marketplace enablement.

Founded in 2015, Cerebrik offers its clientele a full-service partner who could enact digital commerce transformation. Its selection of digital transformation strategy, B2C and B2B commerce services, and cloud solutions helped its customers around the globe, including many on the Fortune 500 list.

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Cerebrik CEO Kiran Raghunathan will join McFadyen’s executive team as their Chief Technology Officer, a role he is reprising after having served in the same capacity at the company in 2014 and 2015. Raghunathan is an experienced industry veteran with broad and deep expertise in the digital commerce and marketplace space. His and his global team’s deep experience will be welcomed as McFadyen Digital continues to experience historic growth and demand for its marketplace and ecommerce services.

“We are pleased to be bringing Cerebrik into the McFadyen family while adding expert talent and marquee clients,” said Tom McFadyen, CEO of McFadyen Digital. “We’re always looking for ways to expand our capabilities, and we’ll continue to pursue additional M&A. We’ve had a close relationship with Kiran and the Cerebrik team for many years, so we know what great work they’re capable of. The synergies between the organizations made a lot of sense amidst our recent growth and success.”

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“We’re very excited to join McFadyen Digital and be part of a global team that is transforming enterprises with the platform model of marketplaces,” said Raghunathan. “Our customers will immediately gain access to an expanded set of capabilities with a truly global footprint, and McFadyen’s reputation as leaders who are evolving the marketplace and ecommerce spaces makes us optimistic for what’s to come.”

McFadyen Digital has been on an aggressive growth run as of late, experiencing more than 40% year-on-year growth in 2020, recently adding two high-powered executives to their team, and publishing Marketplace Best Practices, a 430-page guide for commerce leaders seeking to create their own online marketplace. As more global brands seek the company’s advisory and technology services, moves like the Cerebrik acquisition solidify McFadyen’s commitment to providing its clients with a partner they can scale and evolve with for years to come.

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