New strategic partnership unlocks Vimeo’s best-in-class video capabilities for Constant Contact’s customers
Vimeo, the world’s leading all-in-one video solution, and Constant Contact, a leading online marketing and ecommerce platform, today announced a strategic partnership aimed at bringing the power of video to hundreds of thousands of marketers globally. Vimeo — the first fully-integrated video partner for Constant Contact’s suite of tools — will now power scalable video creation, hosting, and management directly within Constant Contact’s marketing platform.
Marketing Technology News: New Report from Brooks Bell Reveals Secret to Better C-suite Decision-Making in 2021 and Beyond
Following the launch of Vimeo’s new video marketing capabilities earlier this year, this integration unlocks access to Vimeo’s full suite of tools designed to help marketers reach and convert new customers with video. Constant Contact users will enjoy the ability to easily create and distribute eye-catching marketing videos, embed gifs in email campaigns, capture leads with contact forms and sync them to their Constant Contact accounts, and measure video performance from one secure dashboard.
“Including video and other dynamic content directly in email marketing campaigns is one of the best ways to improve performance,” said Joe Ribaudo, Director of Channel Marketing at Constant Contact. “By combining Constant Contact’s powerful email marketing tools with Vimeo’s all-in-one video solutions, we’re empowering business leaders to embrace their creativity and build immersive email campaigns that convert. The ability to translate these video views into business leads also provides new possibilities for brands who fuse their ecommerce strategy with email marketing.”
“Video is proven to be one of the most effective ways for marketers to reach and engage customers online. But the barriers for producing video remain high. Vimeo is committed to integrating our simple, easy-to-use capabilities across the web so every business can successfully use video in their campaigns. We’re thrilled to bring our world-class tools to Constant Contact’s community,” said Richard Bloom, SVP of Business Development at Vimeo.
Constant Contact is the latest Powered by Vimeo partner, joining GoDaddy, Shopify, Facebook, Eventbrite, Pinterest, and Patreon. Vimeo is focused on strategic partnerships to empower more businesses and marketers to succeed with video.
Marketing Technology News: Email Marketing vs Social Media Marketing: Which One’s Best for You?