Wistia Launches Channels, a Video-On-Demand Experience for Businesses

Instead of Sending Visitors to YouTube, a Simple Embed Code Empowers Companies to Optimize the Customer Journey with an Ad-Free Video Showcase

Wistia, a leading video software provider for small and medium-sized businesses, has made it possible for anyone to add an on-demand viewing experience to a website — as simple as pasting an embed code into a blog.

There’s a reason why the world’s biggest video streaming services place such a huge emphasis on creating uncluttered, ad-free, and elegant ways to watch their best content. It’s time small and medium-sized businesses got in on the action.

Announced today, Wistia Channels lets marketers showcase their portfolio of creative campaigns, provide distraction-free browsing of all their product videos, or even present an episodic video series.

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“Businesses have been investing in making video content for years, but most of these end up on social media platforms where they are surrounded by ads,” says Ben Ruedlinger, Chief of Business Operations. “Wistia Channels allow companies to showcase their video content in one place with the more ‘lean-back’ viewer experience that consumers have come to expect from streaming services like Netflix and Hulu.”

Unlike existing alternatives, which involve implementing a new CMS or just sending prospective customers to YouTube, Wistia Channels lets marketers:

  • Embed a full-screen viewing experience on any existing web page
  • Make sure visitors remain on their websites, undistracted by ads or “up next” recommendations
  • Optimize video for SEO, ensuring Google sends traffic to pages on their website rather than YouTube.com or a new subdomain
  • Add the feature using their websites existing layout and structure, without needing development or design resources.

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Wistia Channels can be presented as an in-line experience between existing content on a page, or as a full-screen popover. They are also updated in real time — make a change to your Wistia Project and it’ll be automatically reflected across your embedded Channels. And don’t worry: Wistia takes care of making sure everything plays back as seamlessly on mobile as the new 100-inch 8K OLED TV you convinced your finance director to buy for your boardroom.

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