YouTube Reveals Top Ads of 2018 EMEA

YouTube has released its overall 2018 EMEA ads leaderboard. The top spot is taken by German online real estate portal Immowelt, with its epic narrative depicting the search for larger living spaces through the ancestor of the main character, Eddy.

Google Home’s take on Christmas stalwart Home Alone plays on nostalgia, hitting the second spot – and it wasn’t the only Christmas ad to win big. John Lewis and Sainsbury’s both feature with this year’s festive ad offerings.

Nike’s ‘Dream Crazy’, featuring US football star and political activist Colin Kaepernick, also made the cut, coming in at number 4 after prompting debate across the globe.

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The top ten ads of 2018 EMEA are ranked using an algorithm that that factors in organic and paid views, watch time and audience retention. The full list is below.

	Video Title	Video Url	Brand	Uploader Country Code
1	Hör auf deine innere Stimmo! #fuerimmo | Vollversion | immowelt.de	https://www.youtube.com/watch?v=iIIIX5095iY	Immowelt	DE
2	Home Alone Again with the Google Assistant	https://www.youtube.com/watch?v=xKYABI-dGEA	Google	US
3	“Álex y Julia”, con Michelle Jenner, Oriol Pla y Dani de la Torre. Estrella Damm 2018	https://www.youtube.com/watch?v=A11ddG4qGVM	Estrella Damm ES	ES
4	Nike – Dream Crazy	https://www.youtube.com/watch?v=Fq2CvmgoO7I	Nike	US
5	The LEGO Movie Characters present: Safety Video – Turkish Airlines	https://www.youtube.com/watch?v=C2hCN6cVuqM	Turkish Airlines	TR
6	John Lewis & Partners Christmas Ad 2018 – #EltonJohnLewis ?	https://www.youtube.com/watch?v=mNbSgMEZ_Tw	John Lewis & Partners	GB
7	The Big Night | Sainsbury’s Ad | Christmas 2018	https://www.youtube.com/watch?v=tvXBbsRU83Q	Sainsbury’s	GB
8	Clash of Clans: Hammer Jam!	https://www.youtube.com/watch?v=WJfFkVPbckk	Clash of Clans	FI
9	YouTube Music: Open the world of music. It’s all here.	https://www.youtube.com/watch?v=KIb3WrkjRbU	YouTube Music	US
10	Galaxy Note9: Fortnite Supply Drop	https://www.youtube.com/watch?v=UYRcahvgf3s	Samsung	KR

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