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YouTube Reveals Top Ads of 2018 EMEA

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YouTube has released its overall 2018 EMEA ads leaderboard. The top spot is taken by German online real estate portal Immowelt, with its epic narrative depicting the search for larger living spaces through the ancestor of the main character, Eddy.

Google Home’s take on Christmas stalwart Home Alone plays on nostalgia, hitting the second spot – and it wasn’t the only Christmas ad to win big. John Lewis and Sainsbury’s both feature with this year’s festive ad offerings.

Nike’s ‘Dream Crazy’, featuring US football star and political activist Colin Kaepernick, also made the cut, coming in at number 4 after prompting debate across the globe.

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The top ten ads of 2018 EMEA are ranked using an algorithm that that factors in organic and paid views, watch time and audience retention. The full list is below.

Video Title Video Url Brand Uploader Country Code
1 Hör auf deine innere Stimmo! #fuerimmo | Vollversion | Immowelt DE
2 Home Alone Again with the Google Assistant Google US
3 “Álex y Julia”, con Michelle Jenner, Oriol Pla y Dani de la Torre. Estrella Damm 2018 Estrella Damm ES ES
4 Nike – Dream Crazy Nike US
5 The LEGO Movie Characters present: Safety Video – Turkish Airlines Turkish Airlines TR
6 John Lewis & Partners Christmas Ad 2018 – #EltonJohnLewis ? John Lewis & Partners GB
7 The Big Night | Sainsbury’s Ad | Christmas 2018 Sainsbury’s GB
8 Clash of Clans: Hammer Jam! Clash of Clans FI
9 YouTube Music: Open the world of music. It’s all here. YouTube Music US
10 Galaxy Note9: Fortnite Supply Drop Samsung KR

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