Tencent Cloud releases Cloud Gaming Solution at ChinaJoy 2019

The Era of “Cloud Gaming ” Is Coming

Tencent Cloud released “Tencent Cloud·Cloud Gaming Solution” at ChinaJoy 2019, providing a one-stop Cloud Gaming Solution for global game developers and platforms. Meanwhile, Tencent Cloud and WeGame jointly launched various of games for trial, like “Moonlight Blade”, “Chinese Parents”, “Blood of Steel” and “Killers of the Three Kingdoms”, offering players opportunities to experience cloud gaming right away.

Take the Game “Moonlight Blade” as example, which is quite popular in both domestic and foreign markets. In the traditional operational mode, the download package is up to 17GB. With the speed of 2MB/S, it will take 2 hours for downloading, and after the installation, the files add up to 32.4GB. However, within the cloud mode, people can directly start the WeGame client and play the purchased game, instead of waiting for downloading and installing.

“Cloud gaming represents a new era, in which people can play anywhere”, said Yang Yu, the head of Tencent Cloud Gaming Solution, “Tencent Cloud Gaming Solution commits to offering stable, fast and high–quality technology service to game developers, contributing to our competitiveness in the market”.

China’s first “multi-ends access, seamless update” solution

Tencent Cloud Gaming Solution adopts Tencent-RTC, which is a video transmission technology. Game developers can save cost and time by developing one game that adapts to various platforms. One of the examples is that WeGame took only three days from preparation to deployment. And this solution backups the upgrading of cloud gaming. Every time when users start to play, they automatically enjoy the game from the latest version.

Marketing Technology News: SRAX Takes the Next Step in Giving People the Power to Own and Earn from Their Data – U.S. Currency and Gift Card Payments Now Live in BIGtoken

Edge Computing brings people closer

At the IaaS layer, Tencent Cloud further shortens the distance between players and services through the national edge computing data centers, providing low-latency, and low-cost network services.

On the other hand, the gaming solution reduces server costs by redistributing GPU resources.

Marketing Technology News: Signet Research Upgrades Its Customer Experience Platform With Enhanced Analytics

Stable and high-quality image

Tencent has been serving hundreds of millions of users in QQ and WeChat for over a decade, they have world-leading audio and video services. That’s why these experiences and capabilities contribute to present high-definition, stable images when people play the cloud gaming. Even if sometimes the network is unstable, users are less likely to be affected. Based on the “Tencent X-Bright” technology, it even provides lower Bit-Rate with Higher-Definition games. This move is bold and revolutionary.

In addition, Tencent Cloud works with the video standardization organization, together they apply the standards to the cloud gaming scenario. Since the new coding format can ensure the safety of network, gamers’ experiences are largely improved.

With the commercialization of 5G, data transmission speed increases to a large extent from cloud to devices, reality emerges from the boost of cloud gaming application scenes.

Yang Yu further introduced that Tencent Cloud is exploring more scenarios for Cloud Gaming. For example, audiences can interact with the streamer online without downloading the game when they’re watching a live broadcasted game. In terms of advertising, the information flows along with users, so they can simply click and play the game. This ultimately improves the efficiency of advertisement.

Through real-time data analysis and dynamic adjustment, there will be more possibilities for the future of cloud gaming.

Marketing Technology News: Data Shows Influencer Marketing is on the up –Tools Are Needed to Empower Micro-Influencers