Expanded Zoho One Achieves New Heights of Customer Adoption; Continues to Offer Incredible Value with Process Automation, Telephony, Single Sign-On, and BlockChain Capabilities

Expanded Zoho One Achieves New Heights of Customer Adoption; Continues to Offer Incredible Value with Process Automation, Telephony, Single Sign-On, and BlockChain Capabilities

With the Addition of a New App, Orchestly, and New Platform Services in Telephony, Single Sign-On, and Provisioning Through Marketplace, Zoho Continues to Push the Operating System for Business Ahead of the Market

Zoho unveiled the next generation of Zoho One, the operating system for businesses that is designed to run an entire organization—from sales and marketing, finance and HR, operations and business intelligence, and more—all on a unified technology platform. Zoho One now boasts a new business workflow management application, Orchestly, that lets customers effortlessly create, manage, and optimize their business processes through an intuitive drag-and-drop interface. In the two years since its launch, Zoho One has seen considerable growth and now serves more than 20,000 customers who make Zoho One the operating system for their business. With three new services added to the operating system, one new application tying together every corner of business operations, and several updates, Zoho One continues to pack unmatched value.

Approximately 25 percent of Zoho One customers use more than 25 applications on the platform and more than 50 percent utilize beyond 16 applications; This demonstrates that businesses are embracing the benefits of an all-in-one solution. Zoho One’s momentum is a product of a major shift in customer expectation and rejection of complexity in favor of easy-to-use, all-in-one platforms that deliver immense value. As Zoho One continues to grow with and for its customers, the platform is expanding, reimagining and redefining how technology platforms should be moving forward and setting the tone for the entire industry.

Zoho One launched with a suite of 35 distinct applications. Within two years, it has evolved into a powerful operating system for businesses with over 45 applications, along with several built-in services including AI, Business Intelligence, Messaging, Search, and more. Zoho One is today a customizable, extendable, and integratable platform all at the same cost to customers.

“Technology is supposed to help businesses. Instead, it has evolved into a complex beast customers have to tame—from juggling apps from multiple vendors to trying to solve the multi-app integration puzzle to dealing with vendors forcing customers into expensive, lengthy contracts. The technology industry has gone too far down this path and this has to change,” said Raju Vegesna, Zoho’s Chief Evangelist. “With Zoho One, we want to change all of that. It’s a technology platform to run your entire business with a vendor that is easy to do business with and you can trust. With Zoho One, you are not just licensing technology. You are licensing peace of mind.”

“The industry has evolved to unfortunately accept a litany of disconnected applications and platforms in the cloud, increasing the cost to business, wasting the time and resources of organizations, and becoming digitally ineffective,” said Mark Smith, CEO and Chief Research Officer of Ventana Research. “Zoho and Zoho One’s unified cloud-business-applications platform enables organizations to become digitally effective with employees, customers, partners, and suppliers. Zoho One simplifies the cloud computing infrastructure with sophisticated orchestration of business processes across front and back office to the unified communications and collaboration required to streamline digital engagement and operations of any business.”

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Bold New Operating-System Services

Communications

  • PhoneBridge, Zoho’s telephony platform, which integrates over 50 telephony vendors on one side and several Zoho applications on the other side, is now available within Zoho One.
  • PhoneBridge integration enables telephony in Zoho apps like CRM and Recruit. It allows customers to make calls from Zoho apps, and provides contextual information on incoming calls. Enabling PhoneBridge will give users context for all incoming calls from Zoho CRM, Zoho Recruit, Zoho Mail, and 20+ other apps.

Single Sign-on

  • The new Single Sign-On service from Zoho One allows customers to integrate any third-party applications onto their Zoho account. Zoho Single Sign-On now supports around 50 third-party applications and is growing day-to-day.
  • Not only does Single Sign-On make it more convenient to manage both Zoho and third-party applications, but because Zoho’s SSO works with third-party systems like active directory, it also makes it scalable for mid-to-large sized businesses.
  • Zoho One admins can now enforce YubiKey authentication as an added factor for increased security, on top of existing multi-factor authentications already supported.

App Management and Provisioning

  • Zoho One currently enables provisioning for all 45+ Zoho apps. This is now being extended to custom apps created through Zoho Creator as well as external apps available through Zoho Marketplace.
  • Zoho, third-party, custom, and SSO apps can be provisioned either individually to users or as groups conditionally provisioned with custom criteria.
  • Zoho One’s new Admin Panel with dashboards and reports allows admins to monitor user activity and app usage, enabling them to find and manage underutilized resources. Admins also get extensive reports on user management, sign-in activity, app usage, and account security.

Business Workflow Management

Orchestly

  • With an intuitive drag-and-drop interface, Orchestly enables managers with no coding skills to define processes with little effort.
  • Using Orchestly, managers and administrators can automate and run their regular workflows, including cross-departmental workflows such as purchase approvals, content publishing, asset management, and onboarding.
  • In the case of onboarding a new employee, the recruitment, interview, offer submission, and onboarding is handled across the recruiting department, HR department, legal department, and whatever team the applicant is joining. Because so many departments and applications are involved in this process, Orchestly is able to cut across these various teams and applications to create comprehensive workflows and automate complex processes.
  • Onboarding a new employee involves multiple departments, each potentially with their own workflows. Orchestly is able to manage and automate a process that bridges each of those departments and their workflows.

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Products and Services Innovations

Zoho Sign

  • The enhanced Zoho Sign now provides an additional level of verification for customers by adopting blockchain-based timestamping through Ethereum, the globally accepted, open-source platform.
  • Whenever a document is signed using Zoho Sign, an Ethereum transaction will happen in the background, to which the hash of the signed document will be added to the transaction notes.

All Levels of Support

  • Zoho One offers free Concierge service, where potential customers can consult with the Zoho team to better understand how Zoho One can help their business.
  • Additionally, Zoho is introducing Jumpstart for Zoho One, helping customers through their initial implementation. All Zoho One customers are provided support, out-of-the-box, but now enterprise customers can request premium support.

“We’ve been using Zoho One for over a year now and have steadily grown with the product after starting with just the CRM. It help us to have a set of tools that can be used by functions across the organisation and is one of the first places we look when we tackle a business challenge, said Andrew Trimmer, Head of Techology at Simply Asset Finance. “The new features continue to help us move further into the digital world and closely follow the experience of both customers and our employees. The Zoho platform allows us to easily grow, build and see new opportunities with each new service it delivers.

Zoho One is the operating system for business. It means more to a customer than just being a suite of 45+ applications. Zoho One is a platform—built on one technology stack—over which an entire business can be run. Zoho One breaks down departmental silos and helps drive smarter decision-making. It can be customized with powerful service options and it grows to fit each business’ needs and goals, leading to shorter time-to-value and overall success.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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