Former Forrester Research Consultant Joins Leader in Cross-Channel Customer Engagement

Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announced the addition of Patrick Tripp as Senior Vice President of Product Marketing. In his new role, Patrick will be responsible for planning, creating and implementing the company’s overall product marketing strategy. In addition, he will lead the team of marketers responsible for the messaging, packaging, and delivery of Cheetah Digital’s products to market.

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Product marketing expert, author, speaker, and strategist, Patrick Tripp is a results-driven leader with more than 20 years of experience in the technology, consulting, digital marketing, and retail industries.

Most recently, Patrick served as Vice President Of Product Strategy at RedPoint Global Inc. Before that, he held a Senior Product Marketing Manager position at Adobe where he led real-time offer management and Email go-to-market strategy. He also spoke at major Adobe, industry, and customer round table events, as well as managed a team of product marketers and created thought leadership content.

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At Pegasystems, he was responsible for driving go-to-market activities and thought leadership for Pega’s CRM and Next-Best-Action marketing solutions. Patrick was also a consultant at leading analyst firm, Forrester Research for nearly seven years. While there, he designed, packaged, and launched numerous Forrester Tech Industry Consulting offerings for enterprise customers.

“Patrick’s visibility in the industry, consulting background, two decades of product marketing experience, and knowledge of market and technology trends make him the ideal evangelist to contribute to and share Cheetah Digital’s vision within and outside of the company. He brings a demonstrated ability to help organizations of all sizes develop successful go-to-market strategies. His high-level approach to product marketing will benefit Cheetah Digital by enabling us to create solutions that help drive our business forward.”

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