Dresden Digital Agency, webit!, expands its range of solutions in the field of marketing automation with the Agillic Customer Marketing Platform. Agillic, a Nordic market leader of AI-powered Marketing Automation Software, delivers data-driven and hyper-personalised communication along the individual customer journey. Webit! is Agillic’s first service partner in Germany.

“For our customers, Agillic is an excellent choice to automate and optimise real omnichannel marketing with state-of-the-art AI. We chose this dynamic partner because we see a great product and a European understanding of data protection. This combination benefits the customer in the long term, and we will consciously implement this platform based on that knowledge,” says Sven Jänchen, Principal Consultant at webit.

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“We are looking forward to working with webit’s digital experts. The agency has been established for years and works with major brands such as DHL, Lidl and Jenoptik. The Agillic Customer Marketing Platform is perfect for bringing data together on a large scale and to personalise and automate digital interactions and campaigns across many channels,” explains Peter Floer, Agillic’s Managing Director of the DACH Region. “Together with webit! we will address companies and brands looking for a functionally high-quality alternative to the dominant American marketing automation solutions.”

Agillic is building up its business in the DACH market from Zurich, focusing in particular on digital agencies with know-how in the highly scalable digital marketing sector.

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According to Ralf Strauß, President of the German Marketing Association (DMV), setting up data platforms is the most important topic for marketers at the moment:

“Marketers have to set up platforms. There’s a lot of talk about voice commerce or artificial intelligence – that’s all great, but it doesn’t make sense at all if I don’t have a platform on which the data flows together.”

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