Mediaocean, the system of record for the advertising world, announced that it has expanded its European operations with the acquisition of MBS, a Paris-based media management software provider.

MBS is the leading media management software provider in France handling end-to-end campaign execution, including buying, invoicing, and reporting.  As the third largest market in Europe and ninth largest in the world, France is a critical advertising market for global marketers and home to many premium global brands. MBS’s existing clients include five out of six holding companies, representing €13 billion in media spend across France, Russia and Morocco. This acquisition expands Mediaocean’s presence in the French market, adding media management to existing production and creative applications in the market.

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“The acquisition of MBS is a key step in Mediaocean’s continued expansion in Europe and worldwide servicing global marketers, agencies, sellers and the wider advertising community,” said Bill Wise, CEO, Mediaocean. “The MBS acquisition helps Mediaocean deliver our system of record solutions across the plan to pay media buying process in France and beyond. We are very excited to have MBS join our team.”

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“For the last 20 years, we have worked to become France’s premier media management software,” said Marc Watrin, CEO of MBS. “We have been a partner of Mediaocean for years, and now are excited to join the company and to serve our clients with a broader set of applications.”  MBS systems are already integrated with Prisma, Mediaocean’s addressable media buy management platform, and plans for greater integration will be announced in 2020.

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