Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Acuant, Facebook, Affle, Creatio, and Clarivate Analytics.

Acuant Expands Trusted Identity Platform Bringing More Ways to Transact on the Web/HTML

Acuant, a leading global provider of identity verification solutions, announced new technology for advanced passive liveness test in Acuant FaceID biometric facial recognition and Acuant WebID for instant identity verification on the web, strengthening the platform’s omnichannel solutions. Advanced passive liveness and WebID bring what you expect from Acuant, speed and accuracy for superior identity proofing.

Facebook Leads Ads – How to Acquire Perfect Facebook Leads

With 2.3 billion users as of 2019 and the increasing variety of tools being made available, Facebook ad campaigns are a marketing opportunity that you shouldn’t neglect. Social media platforms like Facebook can increase brand awareness, help you learn about your customers, allow your brand an easy public relations strategy, and increase website traffic and conversions, among other factors.

Affle to Acquire Mediasmart, a Mobile Programmatic and Proximity Marketing Company in Europe

Affle (India) Limited, the leading consumer intelligence technology company, today announced the signing of a definitive agreement to acquire Spain headquartered Mediasmart, a self-serve mobile programmatic and proximity marketing platform.

Creatio Introduces Latest Solutions and Templates on Creatio Marketplace for Better Operational Efficiency

Creatio (formerly bpm’online), a leading low-code, process automation and CRM company, is excited to share the list of seven latest solutions on the Creatio Marketplace. They will improve the efficiency of your day-to-day operations, help to generate more leads, and contribute to customer loyalty.

Clarivate Analytics plc, a global leader in providing trusted insights and analytics to accelerate the pace of innovation, announced it has completed its acquisition of Decision Resources Group (“DRG”). Previously, Clarivate announced on January 17, 2020 its intent to acquire DRG from Piramal Enterprises Limited (“PEL”, NSE: PEL, BSE: 500302), part of global business conglomerate Piramal Group.

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