CloudEngage Acquires Seattle-based AnswerDash, Expanding Personalization Capabilities

E-Commerce and Mobile CommerceAI/ML
By PRNewswire
CloudEngage Acquires Seattle-based AnswerDash, Expanding Personalization Capabilities to Include AI Powered Self-Service Support

Personalization company further expands its offerings by welcoming an industry leader in customer support and sales enablement

CloudEngage, the world’s most intuitive web personalization platform, announced the acquisition of AnswerDash, a leading provider of AI powered self-service support and ecommerce solutions.

“We saw a terrific fit here,” said Paul Wagner, CloudEngage CEO. “Our platform provides rich customer data insights and real-time personalization across multiple channels. AnswerDash has a proven track record of delivering value to their customers by automating support, providing intuitive ways for web visitors to get predictive answers about products and services they’re interested in.

Marketing Technology News: IDStrong Warns Against Second Wave of Cyberattacks

Last year, CloudEngage deployed Chord, an industry-first live-chat solution that personalizes the web experience for visitors based on conversational learning. The AnswerDash acquisition enhances Chord through automated and predictive support instead of live assistance or cumbersome help tickets. Customer generated questions can then be used to enhance personalization and audience learnings.

“Combining our product with a platform that is leading the industry in personalization was an easy decision to make,” said Don Davidge, CEO of AnswerDash. “CloudEngage is an ideal partner to accelerate innovation, scale faster and deliver value to our customers.”

Marketing Technology News: MHC Software Acquires Ecrion Software

“Acquiring AnswerDash adds another key value to our personalization platform, making it simple and easy to add personalized self-service support to any website. This can significantly increase commerce conversion while also reducing support costs,” said Scott Rozic, CloudEngage Chief Growth Officer.

Marketing Technology News: VUniverse Names Julie Rieger as Chief Executive Officer

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

You might also like More from author
Brought to you by
For Sales, write to: contact@martechseries.com
Copyright © 2024 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.