TTEC Announces New EMEA CX Service for Volkswagen Group UK

New centre is set to transform customer experience and drive improved loyalty, retention and advocacy

TTEC Holdings, Inc. a leading digital customer experience (CX) technology and services company for many of the world’s most iconic and disruptive brands and government agencies, has announced its new CX service centre for Volkswagen Group UK, which includes the brands of Volkswagen, Audi, Škoda, SEAT and Volkswagen Commercial Vehicles, has gone live.

Volkswagen Group UK’s five-year digitalisation plan aims to transform customer experience and drive improved loyalty, retention and advocacy. Currently delivered from work-at-home agents, the program intends to shift to a hybrid model utilising both work-at-home agents as well as the centre in Leeds.

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TTEC’s solution includes an increased number and blend of channels, with both the Leeds-based contact centre agents and remaining home-workers delivering a greater customer experience via phone, live chat, messaging, social media and through a virtual showroom/live tour.

Adam Axelrod-Harash, Head of Customer Service Centre Operations at Volkswagen Group UK said; “Planning and implementing a transition with multiple parties involved at the best of times is a challenge, but when you put the current COVID-19 situation into the mix, it requires that extra level of detailed planning, flexibility and tenacity to ensure a smooth transition. I am very pleased to say we are now out of the planning stage and implementing an operational transition with TTEC, and on day one it has been as smooth and seamless as you would want. There has been excellent collaborative work from both the TTEC and Volkswagen Group UK project teams, and I look forward to a successful partnership over the coming years.”

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Iain Banks, Regional VP, International Markets at TTEC, commented; “Digital transformation strategies are no longer optional when employees and customers need alternative avenues to work and shop. We’re very proud to partner with an industry leader like Volkswagen Group UK who have not lost focus on their customers’ needs during these challenging times.  I would like to thank everyone that has been involved as the versatility shown is testament to the strength of this new partnership, our people and the technology that we have been able to rollout. We look forward to welcoming the team into our new state-of-the-art Leeds contact centre.”

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