Terminus, the leading account-based marketing platform, announced former Salesforce Marketing Cloud executive Ed Frederici has joined as chief technology officer to drive continued innovation as Terminus builds the only all-in-one full-funnel ABM platform.

Ed Frederici brings more than 18 years of IT leadership experience. Before joining Terminus, he served as CTO for leading enterprise technology companies Cheetah Digital and Salesforce Marketing Cloud, in addition to Pacers Sports & Entertainment. Frederici also previously held technology and operations leadership roles at ChaCha, SallieMae, and Performance Assessment Network, which was acquired in 2006. An experienced technology executive, Frederici has a proven track record of strategic growth and managing large global workforces. He will oversee the company’s engineering and technology teams.

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“Ed is a powerhouse technology leader who brings the exact experience and leadership needed to take us to the next level as we scale,” said Tim Kopp, Terminus CEO. “Ed’s expertise helped Salesforce reach its category-leading status, and we’re honored to have someone of his caliber onboard as CTO as we double down on our product and technology to build the marketing platform of the future.”

“I have long admired Terminus’ vision and commitment to building the most modern B2B marketing platform available,” said Ed Frederici, Terminus CTO. “Just as I experienced during my time with Salesforce, marketing is undergoing another massive shift, and is truly building something special at exactly the right time. I am thrilled to be joining this team.”

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In addition to bringing on Ed Frederici, Terminus recently named Bryan Wade as chief product officer. Wade previously served as CEO of Sigstr, acquired by Terminus in 2019, and prior to Sigstr was chief product officer for Salesforce Marketing Cloud. During his tenure at Salesforce Marketing Cloud, Wade oversaw all product management, product marketing and go-to-market strategy, in addition to shaping product vision and user experience for the Marketing Cloud.

This follows the company’s new ABM integration with Salesforce Pardot, and the launch of Terminus Engagement Hub, solidifying its position as the only all-in-one full-funnel ABM platform that combines powerful data and attribution capabilities with advertising, email, web, and chat experiences all connected in one single hub.

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