Scala Launches Designer Cloud, an Advanced Web-Based Design and Media Presentation Tool for Digital Signage

Customer Experience Management
By PRNewswire
Scala Launches Designer Cloud, an Advanced Web-Based Design and Media Presentation Tool for Digital Signage
Designer Cloud’s Intuitive UI Empowers Any User to Create Engaging Digital Experiences

Scala announced the release of Scala Designer Cloud, a powerful web-based composition and design tool featuring an easy-to-use, intuitive user interface that enables creation of compelling and engaging digital signage media. Scala first introduced Scala Designer, the PC-based software made for digital signage, more than 20 years ago as part of its core digital signage platform, Scala Enterprise. Today, Designer Cloud is the next evolution in the progression of a proven application that powers millions of digital signs worldwide.

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Scala
Scala

Scala, part of the STRATACACHE family of marketing technology companies, provides the tools to create, manage and deploy powerful digital experiences in any environment including retail, quick service restaurants, banking, transportation, gaming, corporate communications and additional key digital signage markets.

Designer Cloud is native to Scala Enterprise 12, allowing users to easily create publish projects to SaaS-based Content Manager with ease for scheduling and playback on Scala media players running on Linux or Windows. With Designer Cloud, content designers can also utilize assets from leading third-party design platforms, such as Adobe Creative Suite, to import content and optimize it for the digital signage mission.

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Highlights of Scala Designer Cloud include: 
  • Full native HTML 5+ support — Open standard markup language
  • Simple layout creation — Fast, intuitive design tool
  • Drag & Drop – Fully web based, easy to use
  • Template driven — Maintain brand integrity
  • Reusable widgets and vectors – Customizable components
  • Shareable preview – Instant review of designs
  • Content publishing – Integrated with Scala Content Manager for seamless deployment

“We engineered Designer Cloud to ensure that the creation of beautiful and engaging digital signage content has never been easier. Our customers have continued success with Designer legacy tool and now with Designer Cloud, their user base expands to anyone in the organization regardless of their personal creative or technical skill set. We included functionality in browser-based tools that made Designer Cloud a powerful digital signage design tool, while also focusing on a highly intuitive user interface and experience,” said Joe Sullivan, COO of Scala. “In the coming months, we will add more features and advanced functionality such as scripting, widget builder and user analytics.”

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PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

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