eCommerce Product Photography Industry Adopts Automation

Ortery Technologies, Inc. stated that as “no contact shopping” becomes the new norm, spiking online sales are accelerating the eCommerce industry to adopt Ortery’s product photography automation technologies to get products online faster.

Ortery manufactures integrated photography solutions that utilize software to streamline picture taking and drastically increase online customer engagement. Their all-in-one product photography solutions can be used by anyone, regardless of photography skill, to create professional still and interactive 3D/360 product views.

“Most companies don’t know this type of photography technology exists,” said Sam Shearer, Managing Director or Ortery Technologies. “We do demonstrations and customers are blown away with the image quality, simplicity, and efficiency of our systems.”

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Current Reality:

• eCommerce is a flat playing field with strong competition
• Consumers make purchasing decisions based on what they see
• Photo standards and customer expectations have been increasing
• eCommerce photography needs to be easy and fast, without sacrificing quality
• Companies that offer better and interactive visuals get rewarded

The Solution:

• Integrated photography systems that use software to control the entire photography process
• Take product shots that do not need editing
• Use new lighting techniques to automatically take pictures on transparent backgrounds
• Increase efficiency and throughput by re-using best camera, lighting and saving settings
• Automate the creation of 3D and 360 interactive product views
• Make it easy to deploy content across multiple eCommerce and social media platforms

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How It Works:

When photography hardware and software work together in an all-in-one solution, product photography benefits skyrocket. Software is used to automate each step of the image capture process. In fact, users can see what the picture will look like before it is taken.

The included Ortery Capture software controls a compatible Canon camera, studio lighting, and turntable movement in real-time via USB. Image capture workflows and customizable profiles guide users to efficiently capture and save stills, videos, and interactive 3D / 360 product views.

With independent control of dimmable LED light banks, including top, front left, front right, back, and bottom, taking photos on pure white is easy. The AutoMask feature takes pictures using different lighting conditions and compares them to automatically drop backgrounds in seconds. No postproduction required.

Users can save and re-use the best camera, lighting, and turntable settings to output images with customizable options in JPG, PNG, TIFF, TGA, RAW, WebP, HTML5, GIF, MOV, and MP4 formats in the same saving process.

All-in-one solutions from Ortery are currently available for every industry and work with both Mac and Windows operating systems.

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