FordDirect Selects Dealer Inspire as a Preferred Digital Advertising Provider

Automotive technology provider to enable Ford dealers with innovative solutions that drive advertising efficiency, profitability and sales

Dealer Inspire (DI), a Cars.com Inc. company that provides disruptive technology and digital advertising solutions to the automotive industry, announced a new OEM partnership agreement with FordDirect. The partnership marks DI’s 30th certified OEM program to date.

DI has been selected by FordDirect as a preferred digital advertising provider for its US-based Ford dealerships, who are now eligible for DI’s full suite of connected digital marketing services and advanced reporting technology.

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“We are proud to partner with FordDirect and excited to help more Ford dealers drive their business with innovative advertising technology,” said Joe Chura, CEO and co-founder of Dealer Inspire and a former Ford dealer himself. “Local dealerships need digital solutions that drive operational efficiencies across their business and enable them to meet shoppers where they are in a rapidly changing environment. We are here to help Ford dealers better compete for market share through a data-driven, digital-first approach.”

DI’s suite of solutions work seamlessly together to drive traffic and qualified leads to a dealer’s digital and physical showroom. By deploying DI’s fully connected strategy, which also includes the ability to leverage Cars.com’s first party audience data of pure, in-market car shoppers across channels, dealers can influence customers through each touchpoint in the buying journey.

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Some of DI’s digital advertising solutions include:

• Proprietary AdTech Platform: DI’s dynamic inventory search advertising platform ensures dealers are maximizing the ROI of their paid search spend. This includes real-time inventory sync, and bid adjustments based on the age of vehicles, page views and keyword intent all steadfastly managed by DI’s Google Ads Certified team.
• Creative Managed Services:  DI has an in-house creative agency to keep all dealer marketing channels in-sync with current offers, creative, and “why buy” messages, from data-driven website creative to engaging social and display ads.
• Proprietary Reporting Platform: Every DI partner gains access to PRIZM™, an advanced reporting platform, at no additional cost, giving dealers ROI summaries, metric deep dives, group-level reporting, and proactive alerts for website analytics, marketing and product performance, and even open support requests — all from one beautiful dashboard.

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