EDM Council Enters Telecom Industry as Verizon Joins as Member

By PRNewswire On Mar 10, 2021

EDM Council, the leading trade association for data management and analytics, is pleased to announce Verizon has joined the membership expanding the Council’s engagement into the telecommunications industry. EDM Council added over 50 new member firms in 2020, making it one of the most successful years in the Council’s 15-year history.

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As a leading global telecommunications company, Verizon has been a staunch supporter of data and analytics and has recognized the need for improving data management and analytics best practices and education. By working with EDM Council, Verizon plans to leverage the Council’s proprietary Data Management Capability Assessment Model (DCAM^®), a formal framework used to provide guidance as well as assess a firm’s data management and analytics capabilities. DCAM’s unique approach utilizes a consistent scoring model that has been highly adopted by organizations globally that use data management frameworks.

“One thing that companies of all sizes have learned this challenging year is that data management and analytics practices are strategic, and need a greater level of sophistication and comprehension,” said Linda Avery, Chief Data Officer at Verizon and former CDO at the Federal Reserve Bank of New York. “EDM Council is spearheading the drive towards better data management and analytics and we’re very excited to be a part of this industry organization.”

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“The EDM Council has built a strong reputation in developing industry frameworks that help members implement their data management and analytics programs. With a growing number of industries needing to elevate their data management and analytics best practices, the Council is excited to welcome to our membership Verizon, a leader in global telecommunications,” said John Bottega, President of EDM Council. “The addition of Verizon to our global membership is very exciting and substantiates our findings that the role of data management is strategically important to all industries.”