Sign in Join
  • MarTech RADAR
    • A
      • Account Based Marketing
      • Advertising Trends
      • Affiliate Marketing
      • AI/ML
      • Analytics
      • Apps for Business
      • Audience Data
      • Audio advertising
      • Augmented Reality
    • B
      • B2B Commerce
      • B2B Data
      • Behavioral Marketing
      • Brand Safety
    • C
      • Columnists
      • Content
      • Content Discovery
      • Content Management
      • Content Marketing
      • Content Syndication
      • Customer Service
      • CRM
      • Customer Acquisition
      • Customer Data Platforms
      • Customer Experience Management
      • Customer Identity Management
    • D
      • DaaS
      • Data Hygiene
      • Data Management Platforms
      • Data Visualization
      • Digital Asset Management
    • E
      • E-Commerce and Mobile Commerce
      • Email Marketing
      • Entertainment
      • Events Promotion
    • G
      • Guest Authors
    • I
      • Identity Management
      • In App Marketing
      • Influencer Marketing
      • Infographics
      • Insights
      • Intelligent Assistants
      • Interactive Content
      • Interviews
    • L
      • Location Data
    • M
      • Marketing Attribution
      • Marketing Automation
      • Marketing Clouds
      • Marketing Intelligence
      • Martech Budgets
      • MarTech Expert Series
      • MarTech RADAR
      • MarTech Videos
      • MartechSeries
      • Messaging
      • Mobile
      • Mobile Advertising
      • Mobile Marketing
    • N
      • Native & Programmatic Advertising
      • NLP
    • P
      • People-Based Marketing
      • Predictive & AI
      • Predictive Marketing
      • Privacy and Regulations
      • Programmatic Email
    • R
      • Recommended
    • S
      • Sales & Marketing
      • Sales Analytics
      • Sales Enablement
      • Sales Intelligence
      • Social
      • Social Commerce
      • Social Media Advertising
      • Social Media Monitoring
      • Social Media Platforms
      • Speech Recognition
      • Staff Writers
      • Social Media Marketing
    • T
      • Technology
      • TV Advertising
    • U
      • Unified Communications
      • Uncategorized
    • V
      • Video
      • Video Advertising
      • Video Interview
      • Video Marketing
      • Video Platforms
      • Voice Search
    • W
      • Website Analytics
      • Whitepapers
  • News
  • Interviews
    • MarTechSeries Interviews
  • Insights
    • Guest Authors
    • Staff Writers
  • Services
    • Editorial
    • Lead Generation
    • Events
  • Resources
    • Ebooks
    • Webchats
Sign in
Welcome!Log into your account
Forgot your password?
Create an account
Sign up
Welcome!Register for an account
A password will be e-mailed to you.
Password recovery
Recover your password
Search
Logo
Logo
Logo
Search
  • MarTech RADAR
    • A
      • Account Based Marketing
      • Advertising Trends
      • Affiliate Marketing
      • AI/ML
      • Analytics
      • Apps for Business
      • Audience Data
      • Audio advertising
      • Augmented Reality
    • B
      • B2B Commerce
      • B2B Data
      • Behavioral Marketing
      • Brand Safety
    • C
      • Columnists
      • Content
      • Content Discovery
      • Content Management
      • Content Marketing
      • Content Syndication
      • Customer Service
      • CRM
      • Customer Acquisition
      • Customer Data Platforms
      • Customer Experience Management
      • Customer Identity Management
    • D
      • DaaS
      • Data Hygiene
      • Data Management Platforms
      • Data Visualization
      • Digital Asset Management
    • E
      • E-Commerce and Mobile Commerce
      • Email Marketing
      • Entertainment
      • Events Promotion
    • G
      • Guest Authors
    • I
      • Identity Management
      • In App Marketing
      • Influencer Marketing
      • Infographics
      • Insights
      • Intelligent Assistants
      • Interactive Content
      • Interviews
    • L
      • Location Data
    • M
      • Marketing Attribution
      • Marketing Automation
      • Marketing Clouds
      • Marketing Intelligence
      • Martech Budgets
      • MarTech Expert Series
      • MarTech RADAR
      • MarTech Videos
      • MartechSeries
      • Messaging
      • Mobile
      • Mobile Advertising
      • Mobile Marketing
    • N
      • Native & Programmatic Advertising
      • NLP
    • P
      • People-Based Marketing
      • Predictive & AI
      • Predictive Marketing
      • Privacy and Regulations
      • Programmatic Email
    • R
      • Recommended
    • S
      • Sales & Marketing
      • Sales Analytics
      • Sales Enablement
      • Sales Intelligence
      • Social
      • Social Commerce
      • Social Media Advertising
      • Social Media Monitoring
      • Social Media Platforms
      • Speech Recognition
      • Staff Writers
      • Social Media Marketing
    • T
      • Technology
      • TV Advertising
    • U
      • Unified Communications
      • Uncategorized
    • V
      • Video
      • Video Advertising
      • Video Interview
      • Video Marketing
      • Video Platforms
      • Voice Search
    • W
      • Website Analytics
      • Whitepapers
  • News
  • Interviews
    • MarTechSeries Interviews
  • Insights
    • Guest Authors
    • Staff Writers
  • Services
    • Editorial
    • Lead Generation
    • Events
  • Resources
    • Ebooks
    • Webchats
Logo
  • MarTech RADAR
    • A
      • Account Based Marketing
      • Advertising Trends
      • Affiliate Marketing
      • AI/ML
      • Analytics
      • Apps for Business
      • Audience Data
      • Audio advertising
      • Augmented Reality
    • B
      • B2B Commerce
      • B2B Data
      • Behavioral Marketing
      • Brand Safety
    • C
      • Columnists
      • Content
      • Content Discovery
      • Content Management
      • Content Marketing
      • Content Syndication
      • Customer Service
      • CRM
      • Customer Acquisition
      • Customer Data Platforms
      • Customer Experience Management
      • Customer Identity Management
    • D
      • DaaS
      • Data Hygiene
      • Data Management Platforms
      • Data Visualization
      • Digital Asset Management
    • E
      • E-Commerce and Mobile Commerce
      • Email Marketing
      • Entertainment
      • Events Promotion
    • G
      • Guest Authors
    • I
      • Identity Management
      • In App Marketing
      • Influencer Marketing
      • Infographics
      • Insights
      • Intelligent Assistants
      • Interactive Content
      • Interviews
    • L
      • Location Data
    • M
      • Marketing Attribution
      • Marketing Automation
      • Marketing Clouds
      • Marketing Intelligence
      • Martech Budgets
      • MarTech Expert Series
      • MarTech RADAR
      • MarTech Videos
      • MartechSeries
      • Messaging
      • Mobile
      • Mobile Advertising
      • Mobile Marketing
    • N
      • Native & Programmatic Advertising
      • NLP
    • P
      • People-Based Marketing
      • Predictive & AI
      • Predictive Marketing
      • Privacy and Regulations
      • Programmatic Email
    • R
      • Recommended
    • S
      • Sales & Marketing
      • Sales Analytics
      • Sales Enablement
      • Sales Intelligence
      • Social
      • Social Commerce
      • Social Media Advertising
      • Social Media Monitoring
      • Social Media Platforms
      • Speech Recognition
      • Staff Writers
      • Social Media Marketing
    • T
      • Technology
      • TV Advertising
    • U
      • Unified Communications
      • Uncategorized
    • V
      • Video
      • Video Advertising
      • Video Interview
      • Video Marketing
      • Video Platforms
      • Voice Search
    • W
      • Website Analytics
      • Whitepapers
  • News
  • Interviews
    • MarTechSeries Interviews
  • Insights
    • Guest Authors
    • Staff Writers
  • Services
    • Editorial
    • Lead Generation
    • Events
  • Resources
    • Ebooks
    • Webchats
Sign in
Welcome! Log into your account
Forgot your password? Get help
Create an account
Create an account
Welcome! Register for an account
A password will be e-mailed to you.
Password recovery
Recover your password
A password will be e-mailed to you.
spot_imgspot_img

Recently Published

OptiPrime Launches OptiDev.ai, Aims to Bring Vibe Coding to Businesses and Enterprises

AI/ML PRNewswire - December 15, 2025

Blueshift Launches the Next Era of Customer AI

AI/ML PRNewswire - December 15, 2025

JamLoop Appoints Jeff Fagel as Chief Marketing Officer, Names Oksana Korsakova Chief Operating Officer

Native & Programmatic Advertising PRNewswire - December 15, 2025

PAN Expands Integrated Marketing Services with New B2B Website Capabilities

AI/ML Business Wire - December 15, 2025

CLEAR Launches CLEAR ID: A New, Free Way to Present Your ID at TSA Checkpoints with the CLEAR Mobile App

Identity Management Globe Newswire - December 15, 2025
spot_img

Related Posts

OptiPrime Launches OptiDev.ai, Aims to Bring Vibe Coding to Businesses and Enterprises

AI/ML

Blueshift Launches the Next Era of Customer AI

AI/ML

JamLoop Appoints Jeff Fagel as Chief Marketing Officer, Names Oksana Korsakova Chief Operating Officer

Native & Programmatic Advertising

PAN Expands Integrated Marketing Services with New B2B Website Capabilities

AI/ML

CLEAR Launches CLEAR ID: A New, Free Way to Present Your ID at TSA Checkpoints with the CLEAR Mobile App

Identity Management

Safe Software Recognized as a Niche Player in 2025 Gartner® Magic Quadrant™ for Data Integration Tools

AI/ML

ServiceNow Named A Leader In The 2021 Gartner Magic Quadrant For Enterprise Agile Planning Tools

AnalyticsB2B CommerceCustomer Experience Management
Business Wire
Author: Business Wire
April 26, 2021
2 min.read
Facebook
Twitter
Pinterest
WhatsApp
    ServiceNow Named A Leader In The 2021 Gartner Magic Quadrant For Enterprise Agile Planning Tools

    ServiceNow recognized as a Magic Quadrant Leader in both the ability to execute and completeness of vision

    ServiceNow , the leading digital workflow company that makes work, work better for people, has been named a Leader in the 2021 Gartner Magic Quadrant for Enterprise Agile Planning (EAP) Tools. This is the third consecutive year that ServiceNow was recognized for its IT Business Management (ITBM) product suite and first time positioned as a Leader.

    Marketing Technology News: New Benchmarking Tool Released To Improve Marketing Results

    “ServiceNow is the only vendor to support both traditional project portfolio management and agile portfolios on a single platform. We believe we are ideally positioned to accelerate customers’ digital and agile transformation initiatives, and we are excited to continue this momentum and expand our industry leadership in IT business management.”

    Built on the Now Platform, ServiceNow ITBM delivers enterprise agility for better business outcomes, allowing customers to generate greater value from initiatives and enabling faster change across the enterprise. ServiceNow is the leading vendor to support both traditional project portfolio management and agile portfolio on a single platform, with a single data model. Enabling ServiceNow’s planning functionality across agile teams and tasks, including DevOps, allows organizations to monitor the impact of proposed investment decisions, while also clearly visualizing and communicating cross-functional plans.

    “Gartner’s recognition of ServiceNow as a Magic Quadrant Leader in the enterprise agile planning tools domain is a great achievement for us,” said Yoav Boaz, senior director, product management, ITBM at ServiceNow. “ServiceNow is the only vendor to support both traditional project portfolio management and agile portfolios on a single platform. We believe we are ideally positioned to accelerate customers’ digital and agile transformation initiatives, and we are excited to continue this momentum and expand our industry leadership in IT business management.”

    Marketing Technology News: Extreme Reach To Acquire Adstream, Creating First Independent Global Platform for Marketers That…

    According to Gartner, “Enterprise agile is a steadily growing mainstream practice. Organizations adopting enterprise agile development are challenged to coordinate the work of multiple agile teams and adapt their governance and leadership processes to support agile methodologies. EAP tools help with this by providing increased visibility into the delivery of work.” 1

    With Gartner’s recognition of ServiceNow’s ITBM portfolio, ServiceNow believes this validates its go-to-market approach for agile solutions in IT business management and confirms its strategy is on target.

    Key features of ServiceNow ITBM include:

    • Manage outcomes to create value: Gaining visibility into portfolio investments and business strategies for better outcomes. Track progress in real time to see exactly how funds are spent and the value of the work being delivered.
    • Adapt planning for uncertainty: Connecting investment plans to work plans of action for greater agility. Gaining visibility into product and project outcomes, assessing related top-level investments, and adapting to adjust on an ongoing basis.
    • Scale work to deliver value faster: Managing strategic and operational work in one place and reducing bottlenecks to get to market faster. Increasing agility by optimizing and reallocating resources as priorities shift.

    Marketing Technology News: Sidecar Releases E-commerce Advertising Industry Benchmarks For 2021

    • Tags
    • 2021 Gartner Magic Quadrant
    • digital workflow company
    • Enterprise Agile Planning (EAP)
    • Enterprise Agile Planning Tools
    • IT Business Management (ITBM)
    • martech
    • News
    • ServiceNow
    Previous article
    MarTech Alliance Learning Membership
    Next article
    Jobcase Acquires Upward.net To Further Expand Reach To Connect Workers And Bolster Hiring
    Business Wire
    Business Wirehttps://www.businesswire.com/
    For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

    Popular Articles

    OptiPrime Launches OptiDev.ai, Aims to Bring Vibe Coding to Businesses and Enterprises

    Blueshift Launches the Next Era of Customer AI

    JamLoop Appoints Jeff Fagel as Chief Marketing Officer, Names Oksana Korsakova Chief Operating Officer

    PAN Expands Integrated Marketing Services with New B2B Website Capabilities

    CLEAR Launches CLEAR ID: A New, Free Way to Present Your ID at TSA Checkpoints with the CLEAR Mobile App

    About Us

    MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

    Quick Links

    • News
    • Interviews
    • Insights
    • MarTech RADAR
    • Events
    • Contact Us

    Visit our Other Sites

    Follow Us

    Facebook
    Linkedin
    Twitter

    Interested in our Customized Editorial Services? Please fill your details and we'll get in touch with you!

    FILL YOUR DETAILS
    Brought to you byiTechSeries LogoCopyright © 2025 MarTech Series. All Rights Reserved.Privacy Policy
    To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.