IRI Helps Massimo Zanetti Beverage USA Identify New Growth Opportunities Through Volatile Consumer Environment

IRI^®, a fast-growing global leader in innovative solutions and services for consumer, retail and media companies, and its customer Massimo Zanetti Beverage USA (MZB-USA), one of the nation’s largest coffee roasters, with nationally recognized retail brands including Chock full o’Nuts^®, Hills Bros.^®, Kauai Coffee®, Segafredo Zanetti^®, MJB^® and Chase & Sanborn^®, have identified new growth opportunities by utilizing IRI’s COVID-19 resources and expertise as consumer behavior continues to rapidly evolve.

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“Massimo Zanetti’s adaptation and continued success through the pandemic is a testament to the value of IRI’s COVID-19 Data Dashboards and thought-leadership studies”

Consumer behavior has been volatile since the onset of the COVID-19 pandemic in early 2020, which has required CPG companies to quickly and continuously adapt. MZB-USA, along with many other CPG companies of all sizes, has been able to stay connected to consumer trends using IRI’s online COVID-19 Data Dashboard, which allow users to track changes in relevant metrics such as consumer demand, inflation, product supply and others in real time.

Additionally, MZB-USA leveraged IRI’s COVID-19 in-depth thought leadership resources to provide further perspective on the trends shown by the dashboards. As consumers emerge from the pandemic, IRI’s resources are helping MZB-USA continue to uncover critical insights to win in the marketplace, such as forecasting expected sales impact in its retail businesses, rebalancing shopper marketing efforts to capitalize on growing digital targeting and activation opportunities and optimizing brand strategy online to invest in greater digital shelf presence at top partner retailers.

“MZB-USA is grateful for IRI’s continued support,” said Susan Lambert, director of Shopper Marketing and Customer Insights for MZB-USA. “The IRI team approach, which provides tailored access to a variety of consumer behavior tools, enables MZB-USA to gain insights that allow us to pivot our business resources against top priorities in the rapidly changing consumer products landscape. IRI’s COVID-19 Dashboard provided MZB-USA with more specific insights into the bifurcation of financial impact, which informed MZB-USA’s planning in both the premium coffee and private label coffee retail businesses.”

“Massimo Zanetti’s adaptation and continued success through the pandemic is a testament to the value of IRI’s COVID-19 Data Dashboards and thought-leadership studies,” said Jim Carlson, consultant, Client Insights, and MZB-USA relationship lead for IRI. “These resources enable small and midsize CPG companies to leverage our real-time analyses and adapt quickly to the marketplace. IRI’s free online COVID-19 resources have provided CPG companies of all sizes with invaluable insights to navigate through the pandemic. Now, as the world reopens, consumers are again rapidly changing their shopping behaviors to match the new normal, and IRI looks forward to continuing to make these resources available and partner with our clients to drive growth.”

The IRI COVID-19 Info Portal and Data Dashboard provides a suite of resources to help CPG manufacturers and retailers understand and navigate the continuing effects of the COVID-19 pandemic. It includes the latest rapid-response research, insights on the impact of the COVID-19 pandemic on global CPG consumer behavior and supply chain challenges and historical and predictive data on consumer demand, as well as IRI solutions to help manage CPG and retail challenges associated with the pandemic.

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