Amdocs Extends Agreement with Vodafone Spain to Modernize its Customer Relationship Management Platform

Amdocs to work alongside Vodafone Spain to manage its modernization program, designed to uplift the platform to manage its customer base

Amdocs a leading provider of software and services to communications and media companies, announced that it has expanded its agreement with Vodafone Spain to modernize its Customer Relationship Management (CRM) system, and maximize the benefits and return-on-investment from Vodafone’s specialized, uniquely tailored customer management solution. As part of the deal, Amdocs’ open and dynamic portfolio will provide a future-proof, modernized, underlying application infrastructure platform, empowering Vodafone Spain to improve the efficiency and performance of its CRM platform.

Marketing Technology News: Atento Reports Fiscal 2021 Second Quarter and First Half Results

Following the companies’ recent successful Unified Digital Engagement project, Amdocs will work hand-in-hand with Vodafone Spain in managing the modernization of its CRM system, which is expected to enable Vodafone Spain to reduce its total cost of ownership (TCO), improve operational efficiency, automation and performance and advance the company along its Tech 2025 modernization journey.

“One of the key elements of Vodafone’s Tech 2025 strategy is to ensure infrastructure and applications are reliable and modernized, in order to provide outstanding service to our consumer and enterprise customers,” said a Vodafone Spain spokesperson. “We’re delighted to have expanded our agreement with Amdocs as we look to modernize our CRM platform, and ensure our infrastructure is ready to support the future of exciting, innovative new services in the 5G era.”

“CSPs worldwide are embarking on an accelerated journey to transform their business, prepare for new services and monetization opportunities in the 5G and cloud era, and deliver an enhanced customer experience,” said Anthony Goonetilleke, group president of Media, Network and Technology, Amdocs. “We are pleased to continue working alongside Vodafone Spain in its modernization journey.”

Marketing Technology News: Phoenix MI Acquires Communicus, Advances Advertising and Brand Measurement Solution