Baghdasarian joins StarNews Mobile to build a strong foundation for global distribution and monetization of African content

 StarNews Mobile, a Santa Monica based mobile video platform allowing celebrities and brands to monetize their fan bases in Africa, welcomes Zaré Baghdasarian to lead in its mission to be a leading digital media platform for mobile-only markets and to revolutionize digital content distribution and monetization worldwide.

Marketing Technology News: Granite Announces Vice President of Transformation

Baghdasarian, an award-winning global technology leader and serial entrepreneur, says he believes the sky is the limit for StarNews as it is quickly growing to reach a global audience. With more than 10 million subscribers, StarNews is bringing amazing content from African creators to the world stage while opening up opportunities for global content producers to monetize their content in Africa.

Baghdasarian was first drawn to StarNews by the unique challenge of building the technical and operational foundation of a highly disruptive media platform. But after a few months, he quickly grew to become a fan of the team, as well. He says there are not many tech startups like StarNews with a team that is both culturally and professionally diverse yet working so well together.

“As an entrepreneur, you’re always looking for the next frontier. Where is the next growth coming? Where are the challenges? Africa presents very unique opportunities from many angles,” said Baghdasarian, in his usual inquisitive fashion.

Marketing Technology News: Moviebook Showcases Full-Stack Technology Solutions for Digital Commerce at CIFTIS 2021 in Beijing

An avid traveler who has been around the world, he likens Africa to the explosive growth India and China’s media tech industries experienced ten years ago, and he sees StarNews at the forefront. The media company has been able to create and commercialize a truly innovative model in subscription-based content consumption that Baghdasarian believes other countries and emerging markets will adopt worldwide.

“In a start-up life, truly defining moments are rare, and having Zaré on board is definitely one of them,” said Guy Kamgaing, StarNews CEO. “In just a few months, his presence has had a tremendous impact on the business which is now getting ready for massive growth. Zaré not only brings the experience in tech and operations that we desperately needed to scale the company, he is a true visionary with amazing leadership qualities and incredible people skills.”

“We are lucky to have him,” added Kamgaing. “He is one of very few successful founders who have actually ‘been there, done that’ when it comes to building massive technology. His decision to join us on this journey is a testament to his entrepreneurial flair but also a huge validation to the unique potential of this venture.”

Marketing Technology News: MarTech Interview with Brian Burt, Founder & Chief Executive Officer, Canopy Management