Boston Digital Bolsters Leadership Team

Boston-based Digital Marketing Leader Shapes Next Generation of Leadership to Match Expanded Capabilities and Services to Match Growing Client Demand

Boston Digital, a leading digital marketing agency, today announced a key addition and several promotions to its leadership team as it prepares for continued growth. Changes to the team include:

Marketing Technology News: Blockchain marketing Agency Hype Partners Acquires DeFi Consultancy Agency0x

“There are many things that inspire me about Boston Digital’s work”

• The addition of Catherine Parrinello as Senior Vice President, Client Services
• Tadd Barnes promoted to Senior Vice President, Technology
• Meghan Ward promoted to Vice President, Account Services
• Vatche Chamlian promoted to Senior Director, Technology
• Philip Chevalier promoted to Director, Strategy

“I’m thrilled to announce these changes to our leadership team as we evolve our offer to reflect our vision for next generation growth,” said Boston Digital CEO and President, Peter Prodromou. “Over the next months and years, our focus is on providing breakthrough digital transformation services, including our core excellence in interactive experiences and expanded services designed to heighten engagement and business results between our clients and their key constituents. Our approach is rooted in a deep-seeded strategy that comes to life with inspirational creative expression and digital relationship formation designed to engage people and where they live on the web.”

Marketing Technology News: NielsenIQ and Qualtrics Announce a New Partnership to Help Brands Drive Sustainable Growth

Parrinello’s hire for the newly created role of SVP, Client Services is central to the strategy. In her role, she will focus on executing the agency strategy with Prodromou, as well as excellence in delivery and client satisfaction. She will lead the delivery side of the agency; unifying the core delivery functions (Account Services, Delivery, Digital Marketing, UX, Creative Services & Strategy) and ensuring Boston Digital continues to attain the highest levels of operational effectiveness, relationship management and financial performance.

She has over 15 years of experience in digital advertising and technology enablement. In her most recent role as EVP, Global Operations for Publicis Groupe, she was responsible for executing growth strategies and digital transformation for organizations in the US, Europe, and Asia.

“There are many things that inspire me about Boston Digital’s work,” said Parrinello. “Most of all, I look forward to being a part of an organization that encompasses a strong history of delivering digital transformation through first-rate marketing technology enablement and a deep understanding of customer behavior and content consumption. We’re going to continue to create top-notch, influential digital experiences for our clients that impact business results and I am delighted to be joining the Boston Digital team.”

Marketing Technology News: MarTech Interview with Lorn Davis, VP of Corporate and Product Strategy at Facteus