Intercom Appoints New Executives, Including CMO, General Counsel and VP, EMEA Sales, During Strong Growth Quarters

Now well past $200M ARR, the company also welcomes Fred Ball, former CFO at Marketo, to its Board of Directors

Intercom, a modern customer communications platform that helps businesses build stronger customer relationships, today announced the appointment of former Smartsheet CMO Anna Griffin as Chief Marketing Officer; former Lumileds Chief Legal Officer Cheree McAlpine as the company’s first General Counsel; and former Google Cloud VP and Salesforce SVP and COO EMEA Sanj Bhayro as VP, EMEA Sales. Intercom also added former Marketo CFO Fred Ball to its Board of Directors.

The new hires will help expand Intercom’s presence with enterprise customers, building upon the company’s success and momentum. Intercom’s customers include global marquee brands like Amazon, Microsoft and Lyft Business, and the company recently brought on new customers, including H&R Block, and expanded customer deals with URBN, the parent company of Nuuly and Urban Outfitters, Notion and Culture Amp.

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“Through a personalized approach to our customer and business needs, Intercom has helped us scale exponentially since we launched in 2019,” said Natalie Hurst, Director of Customer Service at Nuuly. “With automation tools put into place, our team has been allowed to focus on providing only the highest quality customer service to our subscribers, proven through a 96% CSAT score based on 23,000 conversations.”

Digital transformation and customer expectations for fast, friendly and personalized communication with businesses continues to drive demand for Intercom’s customer communications platform. Outdated channels, like promotional emails, vendor calls and support forms, are proving to be less effective ways to engage with customers, because they provide a poor customer experience and are difficult and costly to scale. Intercom lets businesses deliver two-way, conversational and relevant communications to each customer, in a way that scales to thousands and millions of customers.

“The traditional ways that companies communicate with their customers are broken,” said Karen Peacock, CEO of Intercom. “Companies need to meet customers where they are, on the channels they prefer. Intercom is reinventing how companies engage and support their customers to be real-time, in-context, personalized and supported with the right automation. We’ve helped thousands of businesses build strong customer relationships to drive growth and scale, and I’m thrilled to welcome leaders like Anna, Cheree, Sanj and Fred, who can help us deliver even more breakthrough value to our customers.”

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