Near Partners with Snowflake to Expand Access to Its Leading Consumer Behavior Intelligence

Snowflake users can now access Near’s unique online and offline consumer behavior data to personalize customer experiences and drive better business decisions

Near, the world’s largest source of privacy-led intelligence on people, places and products, today announced a partnership with Snowflake, the Data Cloud company. Additionally, Near’s unique market intelligence data will be available on Snowflake Data Marketplace, giving brands that use Snowflake immediate access to near real-time insights across retail, groceries, real Estate, restaurants (QSR) and tourism Industries.

Marketing Technology News: Madwire® and Agfinity Land First Place NAMA Award for Internet Website Serving Agribusiness

The Near datasets on the Snowflake Partner Network include:

• Purchase Intent Insights: Gauge purchase intent based on both online and offline signals for any given brand in the grocery, quick service restaurant (QSR), and retail categories.
• Pulse Daypart: Understand the relative change in human movement activities in space and across time. Gain a micro understanding of hour-of-day, day-of-week, weekend/weekday changes in target geographies broken down by Census Block Groups (US) or geohash (International).
• USA Store Visitations: Use human movement data connectivity with other census block group-based segments to identify your core customers. This dataset is available across multiple industries such as retail, QSR, and grocery chains.

“Creating effective personalized experiences that meet the demands of today’s modern consumer requires rich insights from both offline and online worlds,” said Michelle Zhou, Chief Business Development Officer at Near. “By partnering with Snowflake, we’re now able to put the power of our world-class data intelligence in the hands of every brand and business, regardless of size—so they can drive better business outcomes for their customers.”

“Near and Snowflake share a common mission: to empower businesses to make smarter decisions using data,” said Kieran Kennedy, Head of Data Marketplace, Snowflake. “Our Snowflake Data Marketplace is designed to deliver data at scale in the Data Cloud without compromising data privacy and security. Making Near’s consumer online and offline behavior insights available to customers on our marketplace can help drive decision intelligence across their respective industries.”

Marketing Technology News: Madwire® and Agfinity Land First Place NAMA Award for Internet Website Serving Agribusiness