WISeKey Presents its Latest WISe.ART NFT Collections in Times Square

WISeKey International Holding Ltd. (“WISeKey”), a leading global cybersecurity, AI, Blockchain and IoT company,  announced its latest NFTs exhibits of the artist Pedro Sandoval. The announcement of the exhibition can also be seen on the screens of the tower of the emblematic NASDAQ building, located in Times Square, this week.

Marketing Technology News: MarTech Interview with Rajesh Jain, Founder and Managing Director at Netcore Cloud

The exhibition marks the official USA roadshow of the WISe.ART Marketplace, which, through technology blockchain provides a secure record of digital operations without the intermediation of third parties, guarantees authenticated and signed versions of these assets, in addition to managing their sale.

Among the personal collection of international artists such as the Japanese Yayoi Kusana, some of Sandoval’s digital sculpturessuch as Mr Bitcoin, are a tribute to the currency in which transactions are made ( bronze and gold), and a monna lisa Plexiglas made in gold. These last two will be auctioned shortly and the starting price does not fall below eight figures.. Among its potential customers are the crypto fans, people who come from the field of technology and who have invested in cryptocurrencies.

Sandoval has gone through different phases throughout his career. He has been painting since he was a child and after promoted by Sofía Ímber, founder of the Museum of Contemporary Art in Caracas, he continued his studies in New York and Geneva. His first works were framed in figurative art, but after being kidnapped in his country and spending 90 days hidden in the jungle, his work took a radical turn and switched to abstract art. “It was difficult for me to return to my job. The experience was so hard that I needed to escape from reality for a while,” said Sandoval. From abstraction he moved to video artwork. Some of his Short Video Art, in which he recreated the life of artists such as Van Gogh or Magritte, have been acquired by museums such as the Tate Gallery and the Louvre, to be exhibited on giant screens. Now he belongs to the new generation of NFT creators. His thing, he says, is the metaverse. And, precisely for that digital paradise, he prepared a collection of digital watches.

WISe.ART has been gradually adding NFTs with historical art, modern art, digital watches, sports cards and many other luxury items. The owners of these items are benefiting from WISeKey NFT WISe.Art platform which in addition to offering an authenticated and signed version of the actual digital asset, it also creates an irreversible link to the physical object, provides proof of ownership, provenance, and a set of contracts describing future use and monetization streams.
WISeKey has also announced the filing of a new patent application that ensures the provenance, authenticity, persistence, and long-term value of NFTs that are minted on Blockchains using this method. During the minting process, this method allows to ensure that the NFT is not corrupted, incomplete, or ambiguous.

WISe.ART marketplace that is also available as a while-labeling option allowing brands to include a part of the WISe.Art platform into their own ecosystems and websites to securely auction, trade and display high-value collectible NFTs, a brand building alternative of the digital world.

Marketing Technology News: WISeKey Releases New Version of WISe.ART NFT Marketplace with Trusted NFTs from New Artists