The Changing Scope of Website Traffic

The online world is undergoing a constant state of change, it is important for marketers and other demand gen teams to adapt to the latest trends and technological advancements to align with these newer trends. The web is upgraded to accommodate bigger, better and faster features at an attempt to satiate the ever-growing demands of always-on users. Digitalization has rendered high dependency on the internet for daily tasks. Algorithms are constantly updated to show the most relevant search results to users. Minor and major updates in the way the internet functions have posed an uncertainty for the future of websites. The possibilities are numerous, and change is always upon us, especially in this fast-paced digital-first world. 

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What is website traffic?

In simple terms, the total volume of visitors that land on a web page or website is its traffic. It can be segmented into multiple categories. Servers can keep track of how many visitors a website has, how long they stay, the method of landing on the website (through the link or directly typing our URL or as organic search), and the activity of the user. Every time a user lands on the website, it is a ‘hit.’ If the user ends up exploring the various components of the website for a longer duration, it is a ‘session.’ 

Marketers need to be fully aware about how to assess their website traffic to enable better future efforts. The web design should be visually appealing and have a functionality range to satisfy visitors with information and accessibility. The scope that website traffic has for businesses is immense. The credibility and stature of your business will be judged by the visual representation of your company online through its website and social media handles. 

How To Improve Website Traffic 

Users take only 0.05 seconds to gain an opinion about your website, deciding whether to stay or leave. The first impression is crucial to give your company another chance at customer engagement. The more time that a user spends on your website, the better. 

1. Web design – 57% of users agree that they are less likely to engage with a company that has a poorly constructed website. Visual appeal, animations, color schemes, and proper placement of info is important in capturing the user’s attention. Investing in a professional web designer is the best decision for your company’s online reputation. 38% of people have agreed that they would stop interacting with a website if its design was not appealing.

2. Mobile accessible website – Most websites are customized to fit into both mobile phone screens and desktop screens. This is a crucial factor as 47.59% of traffic is from mobile phones, and 48.88% of the traffic is from desktop/PC/laptop. Users tend to get irritated when the website is not supported in a mobile version. 

3. Uniform online presence – Provide links to your website on official social media handles. Mention the same contact information such as email ID and phone number for the website and social media accounts. This produces a sense of reliability on the internet, making your website well connected and recognized by platforms like Google. It is also easy to redirect people to and from your website and social media accounts which creates a sense of reliability in your user. Issue clickable links and buttons for social media redirection and vice versa.

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4. SEO – Search engine optimization is the primary way to get recognized by search engines. Using a maximum of relevant keywords naturally incorporated into your website content helps improve website visibility and hence more traffic. 

5. Blogging – Company websites have developed the habit of posting periodical blogs that are educational and helpful for their ideal target audience. So, when the target audience is searching for tips and guidance in the company’s niche areas, the website’s blogs pop up. They get intrigued by the expert service and guidance offered. After this experience, they are more likely to want to know more about the company and how it could help with their issue.

6. Email listing – Collecting emails from one-time visitors and reminding them with follow-up emails about new content, possible offers, announcements, newsletters, etc., can get them to re-visit the website. Tempt the visitor with free content, sessions, offers, reminders, and alerts to obtain their email address.

7. Community building – Being an active member of groups of professionals from your same niche to build a reliable community is important. Visiting other popular blogs related to your company niche and issuing genuine support and suggestions in the comments section can increase website traffic. 

Scope of Website Traffic and Digital Marketing

The past few years have witnessed a great progression in how websites are tracked, predicted, and analyzed. The highly competitive internet world needs its contenders to stay on top of their game, to stay on top of the URL listings in search engines. Several tools for website performance tracking, data collection, and analytics are available to give space for optimization. In the long run, a combination of quality content, specially curated designs, well-networked social media channels, and marketing tactics will help in improving website traffic. 

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