ICE Launches Multi-Faceted Global Brand and Advertising Campaign

• The new commercial — titled “Make the Connection” — evokes the heart of ICE’s business model of creating transparency in markets to help drive opportunity

• The updated brand further unifies the company and tells the ICE story as one cohesive organization

Intercontinental Exchange, Inc. (NYSE: ICE), a leading global provider of data, technology and market infrastructure, today unveiled its global brand campaign, called “Make the Connection,” which further unifies ICE’s businesses under one broad theme.

Elements of the campaign include contributions from a cast of influencers from varied walks of life, united around the powerful idea of making connections, something ICE has done in global markets since its founding in 2000. Buttressing the spot is behind-the-scenes storytelling and social media content bringing to life each part of ICE’s businesses, helping new audiences learn about the company and its global impact.

As part of this effort, ICE has updated its branding across the organization, including the New York Stock Exchange, to highlight the cohesion and interconnectedness of the company’s network of technology driven solutions.

“We founded our company two decades ago around the simple idea of making opaque processes transparent and analog workflows digital,” said Jeff Sprecher, Founder, Chair and CEO of ICE. “Those goals manifested themselves in many ways, with the end result of using data, technology and our expertise to connect people to opportunity. Our new campaign celebrates those connections.”

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The new campaign, part of ICE’s two-year “One Company, One Brand” initiative, is led by Stephanie Dobbs Brown, ICE’s Chief Marketing Officer, and created by Prosek Partners’ new strategic branding group, Prophecy by Prosek.

“Over time, ICE’s imprint on global markets has become much broader than its formal name, Intercontinental Exchange, and the brand campaign positions ICE as continually evolving to support the complex needs of the customers we serve,” said Dobbs Brown. “We’re thrilled to tell the ICE story as one cohesive organization while reflecting the company’s longstanding commitment to evolving and uniting its businesses around technology and connectivity.”

The cast of “Make the Connection” includes:

The multi-faceted campaign, which includes a commercial shot on location around the world by cutting-edge director Ahn Vu, begins airing today on linear and digital platforms. Beyond the 60-second spot, ICE’s campaign allows people to learn more about its featured influencers through behind-the-scenes content, audio, out-of-home advertising and social media.

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