CPG, Retail Chief Marketing Officer Maile Buker Joins Chief Outsiders

Buker has built go-to-market strategies for PepsiAmericas, Timberland, Nike, and Hannaford Supermarkets

Transformational marketing leader Maile Buker brings her diverse brand building experience to Chief Outsiders, a nationwide company of more than 100 fractional Chief Marketing Officers. Buker is available for right-sized client engagements with the mid-market companies that comprise Chief Outsiders’ client base.

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Known for working with CEOs of mid-sized to enterprise-scale consumer brands, CPG, and retail companies to profitably grow their business, Buker has produced solid, measurable results throughout her career.

In her most recent role, as VP of Marketing for New England-based Hannaford Supermarkets, Buker led the launch of the first digital-only customer loyalty program in the grocery industry. Within the first three years, My Hannaford Rewards exceeded enrollment, incremental traffic and revenue goals by 150 percent. Maile also implemented an integrated app and new e-Commerce website, increasing sessions by nearly 200% and decreasing bounce rates by 40%. When the COVID-19 pandemic hit, Maile was recognized for showing outstanding leadership during the crisis, guiding the team in the rapid expansion of Hannaford To Go pickup and delivery services, growing e-Commerce revenues by 98 percent.

In an earlier engagement as VP of Marketing for PepsiAmericas, Buker led a consumer packaging innovation that drove 80% of the product mix within three months of introduction, securing new selling channels and increasing trial and sampling occasions. For PepsiAmericas and two early stage beverage brands Maile grew revenue between 2x-4x, supporting CEO/Founders with development of consumer insight informed strategic marketing plans.

“Maile is an energizing, authentic, values-driven leader,” said Slade Kobran, Managing Partner, Chief Outsiders. “She maximizes business results by leveraging a digital-first approach, strong collaboration, and alignment with leaders, stakeholders, and cross-functional teams.”

Buker holds a B.A. in Economics and International Affairs from the University of Colorado at Boulder.

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