ABM Platform recognized by customers for data-driven, multi-channel ABM strategies that accelerate the customer journey, shorten sales cycles, and positively impact ROI

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, announced that it received high recognition across six categories in the G2 Fall 2022 Grid®. In addition to earning top rankings for high ROI and user adoption, Madison Logic also received its highest average rating to date from G2, reinforcing the success customers see from leveraging the ML Platform to activate an always-on ABM strategy that drives higher account engagement across all channels.

The G2 Fall Grid was calculated based on customer satisfaction and market presence within a product category. Customer reviews reflect the value of ML Insights, a combined data set that provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. By having access to real-time buyer data, marketers are able to maximize their spend by focusing on the accounts most likely to buy and activate multi-channel campaigns that drive more conversions and higher ROI.

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“We are proud of the badges and high customer satisfaction rating on G2 from marketers who see consistent success with Madison Logic,” said Tom O’Regan, CEO at Madison Logic. “This recognition combined with our impressive client retention and revenue growth further validates the effectiveness of our data-driven, full-funnel approach in empowering B2B marketers to drive higher account engagement and close faster deals.”

As part of the G2 Fall Grid, Madison Logic was identified for:

• Easiest To Do Business With for Marketing Account Intelligence (Enterprise)
• Best Estimated ROI for Account Data Management (Mid-Market)
• Highest User Adoption for Marketing Account Intelligence (Overall)
• High Performer for Marketing Account Intelligence (Overall)
• Easiest Setup for Account-Based Advertising (Mid-Market)
• Easiest Setup for Account Data Management (Mid-Market)

According to G2, Marketing Account Intelligence software compiles insightful prospect data to help marketers develop a list of accounts that fit a user’s ideal customer profile. Marketing account intelligence systems are implemented to combat the inefficiencies of the traditional “spray and pray” marketing approach. By deploying this software, marketing organizations can maximize efforts on accounts that have a high likelihood of converting to customers while minimizing time and money spent on prospects with a low probability of converting. These tools also assist sales teams by providing incisive information such as a prospect’s role within the company hierarchy or a prospect’s company segment. This software is used primarily by sales and marketing teams to gain a greater understanding of target and current accounts.

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