Allant Group Announces Strategic Retail Solution Powered by RedPoint Global

Allant Group, a nationally recognized, data-driven analytics and marketing firm, announced a partnership with RedPoint Global, a provider of data management and customer engagement technology, to deliver solutions for retailers that enable optimized customer engagement and accelerated revenue generation. Allant Group’s omnichannel solution produces highly-relevant, personalized messaging that can be in production within weeks instead of the traditional platforms that take quarters to develop.

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Allant Group’s Cloud-based solution contains a set of pre-configured components including:

• Marketing campaign templates
• Data analytics
• KPIs/dashboards
• Data transformations
• Retail industry data model

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“Allant has an impressive track record of delivering high-value solutions to their clients,” said RedPoint Global CEO Dale Renner, “Through the powerful combination of Allant’s rich expertise and RedPoint’s market-leading software products, retailers can now more effectively enable their customer growth and retention strategies.”

“Combining Allant’s data analytics and campaign execution expertise with RedPoint Global’s industry-leading customer interaction and data management platform, we are able to deliver a fully functional marketing campaign to retailers with a shortened time to value,” said Gaurav Issar, CEO of Allant Group. “Together, we will produce measurable results related to key customer engagement metrics that deliver a strong marketing ROI.”

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To learn more about the Allant Group and RedPoint solution read “Mind the Gap: Bridging the gap between strategy & execution with data-driven marketing.”

Allant is a marketing technology services provider that delivers end-to-end omnichannel marketing services. Allant’s expertise and market knowledge enable the delivery through faster customer and 3rd party data integration, improved analytical insights, easy to understand data visualizations, and effective campaign management execution to enable personalized communication by marketers to acquire, retain and win back customers.

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