Validity Doubles Down on Improving Data Quality for Organizations of all Sizes

Updates to the DemandTools’ product further cement Validity’s commitment to being the most comprehensive and accessible data quality platform on the market

Validity, the leading provider of data quality and email deliverability solutions, announced updates to its DemandTools Free and Elements editions that will better enable customers to fix and prevent data quality issues. The expanded data quality solutions empower organizations to market, sell, and support more effectively by making it easier to continuously maintain clean, accurate, and trustworthy data – no matter what stage of growth they’re at.

44% of CRM users estimate that their company loses over 10% in annual revenue due to poor-quality CRM data. As businesses look to get the most out of what they have including their customer bases and leads, it’s critical to leverage tools and automation to do some of the work of improving and maintaining CRM data quality. Laying the groundwork for a data management process is critical, particularly for newly-formed, merging, or growing organizations.

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To mitigate these challenges, the DemandTools product line – which includes DemandTools Free, DemandTools Elements, and DemandTools V Release – offers unique solutions that support businesses at different stages of their CRM journey. New product updates include:

• DemandTools Free: This free edition of the DemandTools product is the most widely available to customers of all sizes. A cloud-based solution, it includes the Import, Export, and Delete modules to manage the movement of data in and out of Salesforce and a duplicate dashboard that shows duplicate record levels
• DemandTools Elements: This edition is also a cloud-based solution that includes every feature of the Free edition with the added benefit of the Dedupe and Verify modules, allowing users to maintain a duplicate-free CRM and verify lead and contact email addresses in bulk.

• DemandTools V Release: DemandTools V Release is an on-premises solution for organizations that are serious about data management, data privacy, and protection regulations. The all-in-one data quality platform handles everything from deduplication and mass modifications to data migration and data quality automation, enabling everyone to do their jobs more effectively, efficiently and profitably.

“For years Validity has had the vision to make every CRM Admin’s job easier through our DemandTools product – ultimately saving them time and providing greater trust in the data they use to generate revenue,” said Chris Hyde, SVP, Global Head of Data Solutions at Validity. “We have listened to our customers and the wider community, and with these latest enhancements, there is now a DemandTools for everyone. With a variety of options – whether it be Free, Elements or V Release – organizations can choose their entry point based on where they are in their CRM journey and then seamlessly scale as their business needs and complexity grow.”

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