Merkle Named First Agency Global Specialized Partner for Adobe Campaign

By MTS Staff Writer On Jan 10, 2018

Merkle Named First Agency Global Specialized Partner for Adobe Campaign

Merkle Enables Brands To Maximize Their Adobe Experience Cloud Investments By Creating Precisely Tailored Customer Experiences With Innate Precision

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has been awarded the Global Specialized Partner status for Adobe Campaign, part of Adobe Marketing Cloud. Merkle is the only agency with the Global Specialized Partner status for Adobe Campaign. It achieved this by adding Asia Pacific regional specialization to its existing specialized status in the Americas and European region.

Merkle performed multiple successful customer implementations, the requisite number of certifications, and the required volume of sales to realize Global Specialized Partner status for Adobe Campaign. As an Adobe Global Alliance Partner with an industry vertical approach and Specialized status for Adobe Campaign, Adobe Experience Manager, and Adobe Analytics, Merkle enables brands to maximize their Adobe Experience Cloud investments by creating precisely tailored customer experiences with innate precision.

Since joining the Adobe Solution Partner program in 2015, Merkle has expanded its relationship to become an Adobe Global Alliance Solution Partner with the full range of platform capabilities across the world. Earlier this year, Merkle was named Adobe’s 2016 Emerging Partner of the Year for the Americas and for the EMEA North Region (United Kingdom, Ireland, Nordics, and Western Europe).

“With a long history and close relationship between Adobe and Merkle, we value our collaboration as a key factor in the success we help brands achieve,” said David Skinner, head of global alliances and partnerships for Merkle.

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. In 2016, the agency joined the Dentsu Aegis Network.