Barometer and ArtsAI Partner to Give Marketers an Unprecedented “Full Stack” for Podcast Advertising

New Partnership Combines in-campaign visibility For Brand Safety and Suitability with Measurement for Podcast Advertising

At the IAB Podcast Upfront in New York, Barometer, a leading AI-powered brand integrity and contextual targeting solution for podcast advertising, and ArtsAI, a leading AI-driven attribution and personalization company providing optimization and actionable insights to brands, announced a partnership that will bring new solutions to market delivering unprecedented in-flight transparency of brand safety and suitability for podcast advertising. Today they announce the launch of AB Daily (AI Brand Integrity Daily Measurement).

Advertisers looking to place ads with podcasts need to safeguard their brand integrity. They are looking for ways to have brand safety & suitability monitoring and contextual insights while campaigns are in-flight, rather than having to wait weeks or months to see the results in a post-campaign report. Furthermore, sometimes it takes some refinement to get standards just right – potentially leaving missed opportunities for in-flight optimization that might yield better ROI.

The first product created through the unique partnership is AB Daily and it combines the two companies’ powerful capabilities in a first-of-its-kind, no-code solution. Leapfrogging past the status quo of show-level post-campaign reporting, AB-Daily delivers daily, in-campaign show & episode-level suitability monitoring on where ads are running on podcasts. AB Daily also provides analysis and reporting on whether the podcasts’ episodes align with the specific brand’s safety and suitability standards.

The new solution is available today and is already compatible with both direct and programmatic podcast buys. AB-Daily can be used in conjunction with or independently from both Barometer’s AI-Powered Media Planning Platform and ArtsAI’s suite of AI-driven measurement solutions.

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The next-generation solution, currently under development in the AI Lab, will provide real-time, episode-level targeting and anti-targeting for brand safety suitability and contextual analysis. Instead of finding out where your ad ran after the fact, this solution will allow brands to halt their ads from appearing in real-time on any episodes that violate their standards.

“Publishers & advertisers can now get started using something like the “full stack” of podcast advertising, gaining visibility into signals that have previously been unavailable at this daily, episode-level resolution,” said Tamara Zubatiy, CEO of Barometer. “Best of all, AB Daily, as well as all Barometer solutions, empower advertisers to fine-tune their podcast safety & suitability standards based on combinations of custom factors including genre, context, host sentiment, and more.”

“We’re excited to see continued evolution and compatibility between attribution and brand safety solutions in Podcasting. Barometer & ArtsAI’s partnership will allow us to refine our approach to brand suitability in the planning stages while unlocking new opportunities to test and gauge performance in environments that our clients can be confident in,” said Maria Tullin, SVP, Managing Director, Performance Audio at Horizon Media.

“One of the key reasons Display ad spend is $64B and Digital Video is $47B vs Podcast’s $2B, is because those mediums for years have offered daily and real-time-brand suitability safeguards. This innovative ArtsAI Barometer partnership will bring these safeguards to podcasts, enabling the podcast ad ecosystem for direct as well as programmatic buys to grow exponentially,” said Erik Lundberg, Chief Revenue Officer for ArtsAI.

The future roadmap for the partners, currently under development in the AI Lab, will provide a more real-time, targeting solution, that will empower finer advertiser controls of podcast ad buys.

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