• Industry-leading influencer marketing platform brings improved way to measure campaign ROI across consumers’ buying journey from awareness to consideration to purchase 

• With a new analytics dashboard, brands can see a single snapshot of social metrics like reach, impressions,  engagements, sales, conversions, and number of affiliates in-progress

Aspire.io, a leading influencer marketing platform for 900+ Shopify merchants and e-commerce brands, today announces the launch of its new Impact Dashboard. Created to provide brands with a quick, digestible snapshot of campaign performance, the visual dashboard brings ROI and value to the forefront.

“Effective influencer campaigns require marketers to have a precise view and understanding of analytics, clicks and conversions,” said Anand Kishore, CEO of Aspire. “We’re working to make that process as streamlined as possible so that brands can improve ROI across their campaigns, and access a central dashboard for real time decision-making.”

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Impactful Metrics Now Available as Real-Time Dashboard

Historically, brands have had to dig through analytics and sales tracking to evaluate influencer campaign results. Without access to precise analyses of live campaigns, the efficacy of these strategies is nearly impossible to measure. Simultaneously, demand for accurate influencer marketing ROI analysis has grown as tracking becomes fundamental to understanding the full-funnel impact of influencer programs.

Democratizing access to best-in-class monitoring and reporting at scale, Aspire’s Impact Dashboard allows brands to view key social and conversion metrics quickly, which empowers growth in a cost effective and sustainable way.

Via the dashboard, brands can:

• Access basic notifications such as a disconnected Instagram account

• View social metrics like reach, impressions, and engagements

• Evaluate sales, conversions, and number of affiliates in progress

• Obtain a real-time daily snapshot of campaign performance to improve decision-making

“I use the Impact Dashboard to demonstrate the ROI we are getting from our investment in influencer partnerships this year,” said Maria Costa, Director of Brand & Integrated Marketing at M.M. Lafleur. “The ability to gauge overall trends in reach, engagement, and importantly, conversions and CPMs over last year, has been a powerful complement to the reporting we were already doing around the impact of using creator content in our paid social.”

The dashboard is now available to all Aspire users in-platform.

Aspire is a leading influencer marketing software platform and agency that helps brands do social commerce at scale. Since 2014, Aspire has helped brands build and manage relationships with millions of influencers, inspiring marketers to think bigger, plan smarter, and deliver outsized value. Brands and creators use Aspire to find and vet each other, activate influencer marketing campaigns of any size, and put the magic of branded content to work at scale. As a recognized leader by Forrester Research, Aspire has paid out over $100M to creators, and is trusted by over 900 top brands from fashion to fitness and everything in between.

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