Contentsquare Releases Powerful New Products, Strengthening its AI-Powered Platform

Updates to its one-stop-shop analytics platform include more powerful Mobile App analytics, new products like Benchmarks and Retail Media, and accessibility enhancements

Contentsquare, the global leader in digital experience analytics, unveiled new products and expanded capabilities as part of the Contentsquare platform Summer ‘23 release. Its latest innovations were announced at CX Circle London — the UK edition of Contentsquare’s flagship event. With one in three online experiences still frustrating users, Contentsquare’s AI-powered platform is designed to help businesses deliver better experiences across web and app channels.

Contentsquare Advanced Mobile App Analytics

With this release, Contentsquare enhances its advanced mobile analytics with comprehensive experience monitoring and cross-platform support for mobile apps across major frameworks including Native iOS and Android, Flutter, and React Native. Designed to radically improve the customer in-app experience, CS Apps quickly surfaces opportunities to optimize performance, improve user journeys, and lift usage and conversion. With two thirds of traffic now mobile and deeper journeys linked to better outcomes, the ability to detect bugs, troubleshoot API or crash errors, and fix issues in real time is key to boosting engagement and reducing uninstalls.

“Contentsquare is integrated into our app development process, and we use it at every stage — from discovery to ideation to post-implementation,” said Renan Medeiros, Product Owner at Sykes Holiday Cottages. “After we release a new feature, we also look into how that feature is doing, how it’s being used and if there’s any usability issues that we should address.”

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Compare Experience Metrics Against Industry Peers with Benchmarks

With Benchmarks, brands can compare their user experience to that of their direct competition by analyzing conversion rates, load times, average cart, or views per session. Competitor data is up-to-date and anonymized, providing brands with reliable insights on where they are over- or under-performing, so they know what to aim for to be best in class.

“What I love about Benchmarks is that it gives us an immediate sense for where we stand versus similar businesses. It helps us prioritize our team’s investments to then socialize decisions across the organization. It’s an extra layer of market intelligence that data uniquely provides,” said Edouard Madec, Director of e-Commerce at Clarins USA.

“Businesses today are struggling to understand their online customers. Conversion rates of 2% on mobile and 3% on desktop — versus 30% in store — are a perfect example of the gap between what users expect and what businesses are delivering,” said Lucie Buisson, Chief Product Officer at Contentsquare. ”CS Apps and Benchmarks help close this gap, and give brands the insights they need to optimize and personalize every experience to drive growth and – once and for all – eliminate the costly errors that impact conversion.”

CS Retail Media: Shopper Insights Shared Directly from Retailers to Brands

Contentsquare’s Summer ‘23 Release includes the launch of CS Retail Media, new product and promotion performance analytics that enable retailers and product brands to share real-time experience data. These analytics provide brands with unprecedented marketplace visibility, which traditionally has been difficult or slow to access. With this extra layer of insight, brands can understand product performance, and optimize retail media investment to drive sales, together.

“Manufacturers are starved for insights into wholesale customer journeys, and so we’re delighted to now offer these insights to the brands we work with. With CS Retail Media, brands are now able to optimize their product listings, pages, and promotions, and together we are improving the experience for Bestway shoppers,” Kenton Burchell, Group Trading Director at Bestway Wholesale.

“Even through the economic downturn, customer experience has remained a top business priority for enterprise executives,” said David Wallace, Research Director, Customer Data and Analytics at IDC. “Better insights into the complete digital customer journey allows companies to deliver more empathetic experiences that drive customer trust and loyalty.”

Contentsquare is also releasing Dara — its new human-first design system — with detailed input from accessibility experts. With more than 1 billion people in the world living with a disability, including impairments that may affect their ability to engage with digital content, Contentsquare is committed to playing a role in reducing barriers to online access — starting with its own platform.

As part of its commitment to delivering better insights, faster, Contentsquare launched a dedicated taskforce this Spring to develop and add new products and capabilities leveraging generative AI to the company’s innovation roadmap.

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