Monetate, the leading personalization and customer experience management platform, is moving its corporate headquarters to New York. The decision unveils the company’s determination to get closer to growing concentration of clients, especially in enterprise software, retail, and fashion industries. Monetate currently provides SaaS, powering multi-channel personalization for world’s leading brands. This is the first of many strategic moves made by the company towards expanding their business visibility in the US.

Monetate offers five distinct products for marketers and advertisers, enabling them to translate a wide array of customer data into personalization-driven actions across channels and devices. Monetate for Personalization, Monetate for Optimization and Monetate for Mobile Apps help in creating segment-centric customer experiences based on data-rich analytics extracted from existing CRM and POS.

Monetate also offers email personalization platform with cross-channel and widget inventory capabilities. Shifting its headquarters to New York is expected to refine Monetate’s Dynamic Testing product, delivering real-time personalization on auto-pilot mode.

Monetate’s New York headquarters will house client-centric business functions, including sales and services staff, executive and others. Top management will shuttle between their current Pennsylvania-based headquarters and New York till mid-2017. Founded by David Brussin and David Bookspan in 2008, the company also has offices in Palo Alto and London.

In 2008, Monetate raised $600,000 as seed funding from First Round Capital, a San Francisco-based venture capital firm. In December 2008, it raised $5.1 million in Series A funding, followed by $15 million Series B funding in August 2011. In February 2013, Monetate raised $17.3 million Series C funding, followed by $8 million in the same year. Investors like OpenView Venture Partners, Common Fund, First Round Capital, FLOODGATE and Lead Edge Capital have significant stakes in the company.

Lucinda Duncalfe, CEO of Monetate, is upbeat about the growing prominence of her company in marketing technology sector. As a leader in the IR500 in the US and Europe, it was an obvious decision for Monetate to expand their business horizon, taking their corporate headquarters to the financial epicenter of the world. Backed by continued growth in provisioning cutting-edge personalization experiences, Monetate is gearing up for an exciting year ahead, getting closer to their existing clients and forging new relation with the prospective ones.