Ad tech veteran’s consultancy to drive growth for the audience curation specialist in the US market

Multilocal has appointed industry veteran Zach Rosen as Fractional General Manager to lead its expansion into the US market. Zach, Founder and Principal at the ad tech growth consultancy, Supernova, brings over fifteen years of experience in driving revenue and building partnerships at leading companies in the industry.

Prior to founding Supernova, Zach served as VP and Head of North American Publishers at LiveRamp, where he delivered addressable outcomes for publishers, CTV platforms, and channel partners. He also held the role of SVP of Global Supply and Partnerships at Yieldmo, and spent nine years at Index Exchange, where he played a key role in advancing header bidding and tag management wrappers. In 2013, he established Index Exchange’s US headquarters and built revenue-generating partnership teams across eleven major markets in North America, EMEA, and APAC.

Marketing Technology News: MarTech Interview with Kimberley Cole, General Manager of Europe @ Newfold Digital, Leading Yoast

Commenting on the role, Zach said: “I founded Supernova with the mission of driving more equitable outcomes for publishers and advertisers in the face of signal loss and inefficiency, and I’m thrilled to join a company who is actively committed to addressing these challenges. Curation has the potential to solve many of the issues impacting the open web, and Multilocal is leading the charge. I look forward to engaging with brands, agencies, trading desks, and publishers to demonstrate how audience curation can benefit the entire digital advertising ecosystem.”

James Leaver, CEO at Multilocal, added: “Zach is an invaluable addition to our business. He brings a wealth of experience, and his natural ability to connect people and solve problems aligns perfectly with our mission to support the open web with tools and solutions that foster a thriving, efficient, and privacy-safe ecosystem. We’re thrilled to have him on board.”

Multilocal simplifies the purchasing of programmatic advertising. In the ever-growing complexity of the digital landscape, we deliver audiences at scale, across quality inventory globally.

Marketing Technology News: Top 5 Event Technology Trends to Track in 2024

Our integrations with more than 12 major SSPs gives our team a full view of all inventory, which we curate along with an array of targeting solutions. This comprises publisher 1st party data, search intent, SSP, client data, and our proprietary Contextual+ solution, which is set up for the cookieless era.

Multilocal’s proprietary Active Curation™ technology refines your audience to exceed your campaign KPIs and minimises carbon emissions created by the bidding process. Active Curation™ is key to efficient supply path optimisation and sustainability.

Founded by a team of former Microsoft executives, Multilocal has teams in 22 markets on hand to help advertisers and agencies worldwide. For more: www.multilocal.media