Qualified, the leader in agentic marketing, announced Piper for Demandbase. With this integration, Demandbase customers can tap into the power of agentic marketing and use Piper, the #1 AI SDR agent, to autonomously convert their most coveted target accounts into pipeline. For Demandbase customers, this partnership is proven to not only boost pipeline but also maximize their Demandbase investment.

With Qualified’s Piper for Demandbase, Piper serves as an AI SDR superagent that instantly and intelligently engages buying groups across a marketer’s most important channels: the website and the email inbox.

With Piper for Demandbase, Piper serves as an AI SDR superagent that instantly and intelligently engages buying groups across a marketer’s most important channels: the website and the email inbox. Hundreds of joint Demandbase and Qualified customers, including Epson America, Braze, SentinelOne, Bloomreach, and Crunchbase are already leveraging Piper for Demandbase to supercharge their account-based efforts and accelerate pipeline growth:

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“We’re creating almost twice as many qualified opportunities this year, and Piper is a huge part of that success,” says Denisa Halandova, Marketing Operations Lead at Bloomreach.

“Piper is amazing on the front lines. Now our reps can focus on visitors from high-priority accounts,” says Hannah Jordan, Director of Digital Marketing at Demandbase.

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Piper for Demandbase Use Cases

Piper the AI SDR Agent works across key use cases, serving as the perfect payoff for Demandbase customers and maximizing their Demandbase investment:

• Piper engages target accounts in face-to-face conversations on your website: When an ICP buyer lands on your website, Piper combines Demandbase insights with contextual data to initiate personalized, 1:1 conversations. She meets accounts in the moment to accelerate their path from interest to conversion.
• Piper surfaces relevant marketing offers to nurture target accounts through the funnel: Whether it’s over email or live chat, Piper can assess key criteria like ABM tier, buying stage, or topics of interest, then present the most relevant content to keep the target account engaged with your business.
• Piper discovers and qualifies net-new ICP accounts to uncover hidden pipeline: When a buyer arrives on the website who isn’t on your target account list, Piper taps into Demandbase to see if they fit your ideal customer profile, then quickly determines whether they’re qualified and books time.
• Piper delivers seamless omnichannel ad campaign experiences: Targeted ad campaigns are integral to any account-based marketing strategy. When a buyer from a target account clicks through an ad campaign, Piper is ready to meet them on the website with a personalized greeting.
• Piper keeps account owners informed of target account fluctuations: Effective ABM campaigns require intense coordination across teams. With Slack, Piper can collaborate with target account owners to keep them informed of notable events and identify their next best action.