Big Village and NeuIQ’s alliance deepens Bright Mountain’s AI-enabled decision intelligence, turning consumer insights into faster, clearer actions across brand strategy, marketing, and media execution.
Bright Mountain Media, Inc., a leading marketing services platform that empowers brands, agencies, and publishers to go further, faster, announced a strategic partnership between Big Village, a Bright Mountain company and leading provider of consumer insights and analytics, and NeuIQ, an AI services firm, to transform how organizations access and act on data and insights. Through this partnership, Big Village’s brand and agency customers will be able to make faster data-driven decisions and execute against these decisions more efficiently.
As brands and agencies face increasing pressure to keep pace with rapidly evolving consumer behavior, traditional approaches to market research and consumer insights are proving insufficient. Insights produced as one-off studies or delivered weeks after data collection often struggle to influence strategy, marketing, media, and product decisions in a meaningful and sustained way. In response, organizations are rethinking the role of consumer insights, shifting from episodic research toward always-on decision intelligence that is embedded into ongoing planning and execution.
Marketing Technology News: MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze
This partnership complements Big Village’s 80-year track record in decision intelligence with NeuIQ’s cutting-edge AI capabilities, enabling Big Village to provide continuously delivered insights that translate more directly into products and services, and marketing communications tactics that drive growth for brands.
“Our industry is changing at a breakneck pace” said Andy Davidson, Bright Mountain’s Chief Data Officer and President of Big Village. “Brands and agencies can’t afford to wait weeks for data to inform important strategic decisions. They expect insights to be delivered continuously, and they need them to be immediately actionable. NeuIQ’s AI services and innovation will help Big Village accelerate toward this new end state.”
“Enterprises are undergoing that same shift internally,” said Naeem Harnekar, CEO of NeuIQ. “Like agencies, they are no longer satisfied with isolated AI experiments or insights that require manual translation into action. They expect intelligence to be embedded into how decisions and workflows operate over time. This partnership helps Big Village deliver that capability at enterprise scale.”
Marketing Technology News: Cross-Department Collaboration with Marketing Workflow Automation: Enhancing Alignment Between Sales, Customer Service, and Marketing Teams
Through this partnership, Big Village and NeuIQ will modernize Big Village’s decision intelligence delivery and tech operations to be AI-ready by design, with standardized, well-governed data pipelines, reusable analytics and reporting assets, and platform operations. This enables Big Village to accelerate delivery timelines, improve consistency and quality, and embed AI-driven efficiencies across its decision intelligence workflows.
This operating model enables Big Village to focus more deeply on strategic insight, innovation, and client partnership, while ensuring the speed, rigor, and scalability required to support enterprise brands and agencies in an always-on decision environment.
