Digital media veteran joins Nextdoor to lead North America sales as the company accelerates its advertising platform growth and expands self-serve capabilities to Canada
Nextdoor Holdings, Inc. , the essential neighborhood network, announced the appointment of Anthony Di Muccio as Vice President of North America Sales, effective March 10th. Di Muccio will report to Chief Revenue Officer Michael Kiernan, leading Nextdoor’s North America sales organization — including U.S. regional teams and the Canadian advertising market — to deepen brand and agency relationships and drive the next phase of revenue growth.
Di Muccio brings more than two decades of digital media advertising and sales leadership experience to Nextdoor. Most recently, he served as Head of National Sales at T-Mobile Advertising Solutions, where he led teams across enterprise, strategic, and mobile media sales, spearheading initiatives to maximize advertising revenue and drive growth for innovative ad solutions. Prior to T-Mobile, Di Muccio spent more than seven years at Snap Inc. in a series of leadership roles, including U.S. Head of Retail & eCommerce, U.S. Head of Travel, and Head of Mid-Market East Sales, where he was instrumental in shaping the company’s go-to-market strategy, building and scaling key verticals and developing the company’s mid-market sales strategy. Earlier in his career, he held roles at mobile video startup Vessel — acquired by Verizon Media — and rose through the ranks at Hulu.
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The hire comes at a pivotal moment for Nextdoor’s advertising business, as the company continues to make significant investments in its ads platform to give brands the precision and performance they need — bolstered by privacy-safe, first-party Verified Location Identity data — to reach real, verified neighbors at scale. Investments include:
- AI-powered click optimization is now live for advertisers in the US and UK. In initial testing, over 11 months during 2024–2025, US advertisers saw an average 134% lift in CTR compared to CPM bidding.
- Conversion optimization delivered a median 35% improvement in average CPA, over 11 months during 2024–2025, helping move neighbors from discovery to action with less manual effort for US advertisers.
- Expanded video ad formats across the U.S., Canada, and the UK, enabling brands to activate sight, sound, and motion across more placements, including Carousel ads, with deeper performance reporting — with continued global investment in video planned.
- Nextdoor Ads Manager’s self-serve capabilities continue to expand and are now available in Canada and the UK.
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Together, these investments establish Nextdoor as the only ads platform built for local at scale — where verified identity, neighborhood context, and AI-driven performance converge.
“Anthony has spent his career building high-performing sales teams, and he understands what it takes to help brands unlock the power of a truly differentiated audience,” said Michael Kiernan, Chief Revenue Officer at Nextdoor. “Our verified network of more than 105 million neighbors — real people, real locations, real decisions — is something advertisers can’t find anywhere else, and Anthony will help us bring that story to market in a powerful way.”
“Nextdoor has built something genuinely rare: a verified network of real neighbors, real locations, and real decisions — powered by first-party Verified Location Identity data and AI solutions that help brands drive action,” said Anthony Di Muccio, Vice President of North America Sales at Nextdoor. “The opportunity to connect brands with real household decision-makers at scale is enormous, and I can’t wait to get to work.”
