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o9 Launches APEX: The Agile, Adaptive, Autonomous Planning and Execution Capability to Accelerate Enterprise Value Creation in the AI Era

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Strong Client Adoption and Execution, with Record Go-Lives in 2025 Underscore Growing Demand for Faster, Learning-Driven Enterprise Decision-Making

o9, a leading software company that is powering enterprise planning and decisioning models across 30-plus industry verticals with its groundbreaking, AI-powered Digital Brain platform, reported key highlights from 2025, including strong new client adoption, more than 130 successful go-lives, and 28 consecutive quarters of ARR growth. These results reflect growing demand for faster, learning-driven decisioning in a business environment shaped by volatility, uncertainty, complexity, and ambiguity (VUCA). During the year, o9 also introduced its APEX Model, a game-changing innovation for the new normal of rising volatility and complexity, designed to help current enterprise operating models rapidly identify and fix value leakages occurring across the value chain by evolving every aspect of end-to-end decision-making capabilities with Agentic AI.

The APEX Model is a set of Agile, Adaptive, and Autonomous Planning and Execution capabilities that help companies convert strategy into higher growth, improved margins, and cash flow year after year, and deliver results predictably quarter after quarter. It provides enterprises with a Human + AI decision-making system designed to:

  • Rapidly sense granular risks and opportunities across the value chain
  • Analyze forecasts and plan improvement scenarios
  • Learn from execution vs. plan deviations
  • Continuously improve data, policies, and playbooks with each cycle
  • Progressively automate well-governed decisions and workflows

The next-generation o9 Digital Brain provides the technology platform for the APEX Model. The key invention that made it possible is the new Enterprise Knowledge Graph technology powered by Neuro-Symbolic AI. This invention connects the strengths of LLMs (Neural AI) and the strengths of the original Enterprise Knowledge Graph (Symbolic AI), which has been proven to solve enterprise decision-making at scale in large companies. With the APEX Model, situation detection, analysis, and decision-making power moves to the edges, reducing layers between front lines and executives, as well as latencies and frictions across functions. Embedding learning directly into day-to-day decision workflows enables organizations to move beyond periodic planning cycles toward continuous improvement.

By enabling organizations to plan, execute, learn, and improve faster as one enterprise, one team with one unified plan, the APEX Model strengthens coordination across the value chain and drives a new level of value creation.

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“When LLMs emerged, we immediately saw their strengths and weaknesses in an enterprise decision-making context. Given our AI roots, we were laser-focused on connecting them to the Enterprise Knowledge Graph to solve the toughest challenges in driving operational value,” said Chakri Gottemukkala, Co-Founder, Chairman, and CEO, o9. “With o9’s breakthrough Neuro-Symbolic AI technology to power the APEX Model, enterprises can now learn systematically from post-game analysis, improve faster across functions, deploy new capabilities at the pace of the market, and continuously evolve their operations. Our clients see APEX as a strategic differentiator for their businesses in the coming years.”

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Additional highlights from 2025 include the following:

  • Record Number of Deployments: o9 successfully completed more than 130 go-lives, spanning integrated business planning, demand and supply planning, master planning, procurement analytics, and advanced retail workflows. These deployments demonstrate the flexibility of o9’s platform and the team’s ability to deliver at scale across multi-domain, global environments, while helping customers shorten the distance between plans and outcomes. In Q4 2025, o9 signed a range of new clients across retail, apparel, supplier manufacturing, automotive and industrial suppliers, and capital equipment, while also expanding deployments with existing customers in telecom and consumer products. Momentum was particularly strong in the Americas, with notable traction in retail and consumer-facing industries.
  • AI in Production and Post-Game Analysis: o9 moved multiple AI pilot initiatives into production environments, expanding the use of AI agents across planning and execution processes. The Company also advanced its Performance Post-Game Analysis (PGA) capabilities, which help organizations analyze execution versus plan, identify root causes of value gaps, and prioritize transformation initiatives based on measurable impact. By turning decision outcomes into institutional learning, PGA strengthens the adaptive dimension of APEX and supports sequencing digital transformation based on where value leakage is highest.
  • o9: A Customers’ Choice: In October 2025, o9 was the only vendor to be recognized as a Customers’ Choice in the 2025 Gartner® Peer Insights™ Voice of the Customer for Supply Chain Planning Solutions, based on end-user reviews published on Gartner Peer Insights.* One of 16 other vendors included in the report, o9 was the sole software provider that received scores that met or exceeded the market average for both Overall Experience and User Interest and Adoption based on aggregated peer feedback. o9 believes the recognition reflects how customers experience the Company in real operating conditions and underscores its focus on execution, adoption, and value realization.
  • Additional Analyst Recognition: In 2026, o9 was named a Leader in the 2026 Gartner® Magic Quadrant™ for Supply Chain Planning Solutions: Process Industries and the 2026 Gartner® Magic Quadrant™ for Supply Chain Planning Solutions: Discrete Industries. o9 was also named a Niche Player in the inaugural 2026 Gartner® Magic Quadrant™ for Decision Intelligence Platforms. Throughout 2025, o9 was referenced in 36 independent industry analyst research reports across supply chain, retail, AI, and related enterprise domains, reflecting third-party recognition of its expanding platform capabilities and market presence.
  • o9 aim10x, Connect Events: o9’s aim10x digital 2025 event attracted 6,700-plus global registrants, while in-person aim10x summits and o9 Connect events in Europe, Asia, and the Americas brought together more than 3,200 attendees and 190 speakers across consumer goods, retail, manufacturing, and technology. These forums emphasized applied learning and peer exchange, with a focus on how organizations are using connected planning and execution to drive measurable business outcomes.
  • Social Impact at o9: In 2025, o9 received a Platinum Medal from EcoVadis, ranking in the top 1 percent globally. In addition, o9ers and The Company raised more than $249,000 in donations and matching contributions, supported 180+ children through the Make a Difference partnership, and logged more than 3,200+ volunteer hours worldwide.

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