BRX Group announced the launch of CM.OSX™ and the appointment of Alison McKinnon as founding Managing Partner.
CM.OSX™ stands for Critical Marketing Operating Systems. It is designed to help CMOs, Marketing teams and In-House Agency functions make the right choices when it comes to the accelerated change brought on by AI.
BRX Group CEO Bridget Cleary said, “BRX has been the market leader in helping enterprise brands across Australia build brand value, reduce costs through automation, and lead the market in AI adoption at scale.
Many CMOs tell us they’re under growing pressure to deliver the efficiency and effectiveness promised by AI, but lack clarity on where to start, how to make the right choices, and how to train their teams to keep pace with change.
We have seen growing demand to help marketing teams build smarter workflows, automate routine tasks, develop responsible AI capabilities within their governance frameworks, and embed automation.
It was a logical next step to package it as a standalone service and we could think of no-one more qualified to deliver the CM.OSX™ promise than Alison McKinnon.”
McKinnon is a proven strategic marketing and transformation leader with more than two decades of experience helping enterprise organisations grow, evolve and build meaningful customer connections.
McKinnon spent almost 10 years at The Brand Agency across Melbourne and Perth as Head of Strategy and Client Services Director, working with clients including Bunnings, Rio Tinto and Wesfarmers.
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Most recently, as General Manager of independent agency Town Square, she led strategy, people and business transformation across Australia and the Middle East, with clients including Destination Qatar, Hilton Hotels and the Northern Territory Government. She has also held senior roles at CHE, FCB and George Patterson.
CM.OSX™ services include:
- Marketing and In-House Agency operating models and AI and automation adaption roadmaps.
- Capability development programs to enable confident adoption of AI and automation with sound governance for Marketers and In-house Agencies
- How to select the right automation tools, or steps to maximise the capabilities in existing tools.
- Industrialised campaign production to increases speed, consistency and output across channels, and how to drive efficiency dividends.
- Optimisation programs to drive continuous performance improvement and accelerate growth.
McKinnon said, “It is clear that marketing organisations are entering a period of significant transformation – where the opportunity is clear, but the path forward is not. That is what CM.OSX™ is here to fix.”
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CM.OSX™ offers a complimentary one-hour “Future of Marketing” presentation for Australian marketing teams, already delivered to over 20 leading brands with overwhelmingly positive feedback.
CM.OSX™ is hiring and encourages applicants to its expressions of interest on LinkedIn.
With the addition of CM.OSX™, BRX Group brings together BRX, CM.OSX™ and Brand.OSX® to support CMOs across strategy, execution and scaled production.
BRX Group: We aim to be the partner of choice to the world’s leading CMOs and their teams, helping them drive commercial impact by working better and smarter in a world where they are expected to do more with less.
BRX: At BRX, we’ve built a future-ready agency model powered by AI, automation and proprietary systems to deliver smarter, faster commercial impact. We help leading CMOs accelerate growth at scale, partnering with enterprise brands across Australia, the US and the UK.
CM.OSX™: We help the world’s leading CMOs, their teams and in-house agencies make the right choices in response to the accelerated change brought on by AI. We help them drive business growth, remove complexity, keep marketing skills future-proof, increase productivity, and select the right automation tools—without adding technology debt.
Brand.OSX®: A marketing and communications asset production platform for the world’s biggest advertisers. It is the first system built specifically for enterprise consumer brands to produce assets at scale. It ensures brand consistency, cost efficiency, and smarter execution across every touchpoint.
