Mundial Media, an AI-powered advertising platform purpose-built to deliver cultural precision at scale, announced the appointment of Matt Weisbecker as Chief Revenue Officer.

Matt’s track record of building strong revenue organizations speaks for itself

Weisbecker brings deep experience scaling revenue in multicultural media. At My Code, a five-time Inc. 5000 company, he served as Chief Revenue Officer and was a driving force behind the digital advertising growth that put leading brands in front of the country’s fastest-growing consumer audiences.

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“The underinvestment in tools designed for multicultural audiences has created a significant and largely uncaptured market opportunity,” said Weisbecker. “Cadmus AI addresses that gap with a level of precision and scalability that has not previously existed in this category. Having evaluated this platform firsthand, I am confident in its capacity to become the definitive infrastructure layer for culturally intelligent advertising.”

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In this role, Weisbecker will direct Mundial Media’s national sales organization, own revenue strategy, and lead the commercial scaling of Cadmus AI, the company’s proprietary machine learning engine trained on more than three years of compounded cultural data. The platform provides brands with nuanced contextual targeting across a premium publisher network, enabling access to consumers in brand-safe, high-quality environments.

Weisbecker’s career spans more than 30 years of senior revenue leadership across media and advertising technology, including tenures at AOL, Epsilon, GumGum, Amazon Media Group, and NBCUniversal.

“Matt’s track record of building strong revenue organizations speaks for itself,” said Tony Gonzalez, CEO and Co-Founder of Mundial Media. “He understands how to translate platform capability into commercial outcomes. Having him in this seat full-time is an exciting moment for this company.”